... of reward attributes that matches customer preferences: reward type (utilitarian vs hedonic), reward size (smaller vs larger), reward scheme (reward-you vs reward-both) and reward visibility (public vs private). The second stage tested the best and next-best reward configurations in enhancing perceived...

... platforms to help these platforms improve their performance. Design/methodology/approach This article focusses on LP reward types and divides them into self-oriented rewards or altruistic rewards. Two experiments are conducted to test the proposed hypotheses. After online data collection, data analysis...

...Jun Zhang; Jingwen Wang Purpose This study investigates how reward type (single vs. plural), reward characteristic (utilitarian vs. hedonic) and product involvement (high vs. low) affect the design of reward programs. Design/methodology/approach A 2 ✕ 2 ✕ 2 fractional factorial experimental...