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Keywords: Self-extension
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2618–2636.
Published: 14 February 2025
... platforms and their subjective well-being, considering self-expansion and self-extension as mediators. Design/methodology/approach We investigate the role of consumer engagement by dividing it into two experiences (crowdsourcing and crowdsending). Using validated measurement scales to analyze data from...
