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Keywords: Self-presentation
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Journal Articles
What drives or inhibits consumers' preference to consume quietly?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2666–2681.
Published: 08 May 2023
... consumption along with the explaining mechanism and boundary condition. Design/methodology/approach An online study with experiment design was conducted to examine the impact of extroversion/introversion, self-presentation and product scarcity on secrete consumption. Findings The results show...
