Keywords: Service recovery
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 30 December 2025
...Wen Hai; Sotaro Katsumata Purpose This study investigated how face concern—the extent to which individuals care about maintaining a positive social image—moderates consumers’ anger toward anthropomorphic chatbots used in service recovery following service failures, given that the level of recovery...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3332–3347.
Published: 08 April 2025
...Wenzhong Wei; Zhihao Cai; Minrui Mao Purpose This study aims to explore the impact of the types of emojis used in chatbots’ service recovery on consumers’ willingness to forgive. Design/methodology/approach Two experiments were conducted to test the proposed hypotheses. Findings...
Includes: Supplementary data
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 437–453.
Published: 15 June 2021
...Jong-Hyeong Kim; Wenxuan Du; Hyewon Youn Purpose The service recovery paradox (SRP) refers to a particular effect whereby an excellent recovery can turn angry and frustrated customers into loyal ones. Researchers who have studied the SRP have reported mixed findings, with some providing evidence...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 1216–1232.
Published: 10 May 2019
...Lakhi Muhammad; Gul-e-Rana Purpose Customer forgiveness is gaining importance in service recovery. This study debates that service firm employees and the customers’ relations are supportive resources for the customer while deciding for forgiveness. Accordingly, the purpose of this paper is to test...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1379–1400.
Published: 26 November 2018
... extreme food safety failures. This paper contributes by extending these models to one that can be applied for better recovery. Service recovery Supply chain management Trust Marketing in China Consumer confidence Food safety quality failure There is currently no reliable process...
Journal Articles

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