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Keywords: Social networking sites
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2463–2480.
Published: 20 January 2025
...) investigate whether consumer behavioural engagement on social networking sites (CBE-SNS) moderates the relationship between ME and eWOM. Design/methodology/approach This survey included 394 casual dining restaurant consumers in Portugal. The hypothetical model, grounded in the stimulus-organism-response...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 232–252.
Published: 29 August 2019
...Mishal Naqvi; Shan Li; Yushi Jiang; Muhammad Hasnain Abbas Naqvi Purpose The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 805–825.
Published: 02 November 2012
...' experience, can the phenomenon of Facebook offer for the pedagogical approach of experiential learning? Social networking sites Facebook Web 2.0 Hospitality Classroom Teaching and Learning Activities (TLAs) Experiential learning S‐D Marketing Malaysia Teachers The allegory...
