... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Shareholder reaction Corporate label change Event study South Korea The RBT highlights the strategic value of resources and capabilities (Barney, 1991). In studying brands, including corporate labels...

... and the theory of reasoned action (TRA). Design/methodology/approach This study randomly collected 314 respondents through an online survey in May 2020 in South Korea. Structural equation modeling (SEM) assessed the overall hypothetical research model. Findings Zero-Contact Marketing facilitates...

...Hongjoo Woo Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics...

... mobile users in China and South Korea. A structural equation model (SEM) technique is employed to analyze the data. Findings The results show that Chinese and South Korean consumers share similar beliefs and attitudes toward mobile advertising. Perceived informational usefulness, perceived...

... responses were collected from 253 US consumers who are aged between 18 and 67 years. This study only examined South Korea and used the two selected product categories (i.e. cell phones and apparel) as samples for the study. Findings The results of a series of regression analyses confirmed...

.... Republic of Korea South Korea Electronic commerce Consumer behaviour Web sites Internet E‐shopping mall quality Kano model Customer satisfaction Flow experience Trust Advancements in computer technology and the increasing use of the internet have made e‐commerce an indispensable part...

... the hierarchical relation among customer satisfaction, e‐trust, and e‐commitment. South Korea has recently experienced a rapid growth of B2C internet shopping but internet shopping malls face a challenge of fierce competition and survival. Hence, results of this study will provide internet shopping malls...

... in a category are lower, category sales will be higher. H3. When rates of price reduction in a category are higher, category sales will be higher. Brand management Distribution Pricing Supermarkets South Korea Suppliers In general, manufacturers and wholesale suppliers of consumer...

... → PA → PI linkage, they are all incorporated into each of the competing specifications of the total effect. Siva Muthaly can be contacted at: smuthaly@swin.edu.au © Emerald Group Publishing Limited 2009 South Korea Internet shopping Consumer behaviour Modelling...

...Boonghee Yoo Purpose This study seeks to examine whether or not the effect of personal cultural orientation on brand‐related consumer behaviors functions invariably at the individual level in two culturally opposite countries (South Korea and the USA). Design/methodology/approach Data were...

... customers in South Korea. Findings A personal value of “social affiliation” acts as an enduring belief in motivating a customer to seek hedonic and utilitarian benefits, whereas a personal value of “self actualization” produces motivation to seek only utilitarian benefits. The seeking of hedonic...