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Keywords: Surveys
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Journal Articles
The effects of clustered data on standard error estimates in covariance structure analysis: A field data application
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2009) 21 (1): 7–18.
Published: 09 January 2009
... Surveys There has been a growing attention in recent years in analysing models fitting data collected from either longitudinal or more general surveys involving repeated measures that use complex sample designs (CSDs). A CSD typically refers to data acquired by stratification (often on the basis...
Journal Articles
Cross‐cultural influences on brand identity impressions: KFC in China and the United States
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2003) 15 (1-2): 74–88.
Published: 01 April 2003
..., and publications. A survey of young consumers in the two countries (n = 795), showed that the Chinese respondents were more apt to eat within KFC restaurants, and spend more time doing so, than the Americans. The Chinese also had much more positive impressions of KFC than their US counterparts. Brand identity...
