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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2003) 15 (1-2): 74–88.
Published: 01 April 2003
..., and publications. A survey of young consumers in the two countries (n = 795), showed that the Chinese respondents were more apt to eat within KFC restaurants, and spend more time doing so, than the Americans. The Chinese also had much more positive impressions of KFC than their US counterparts. Brand identity...

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