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Keywords: Tableside shows
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Journal Articles
Fostering customer social media advocacy: the role of tableside presentations in trust, risk attitude and positive WOM
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 22 August 2025
...Chih-Hsing Liu; Maria Carmen B. Lapuz Purpose This study investigates the effects of the tableside show dining experience on customer behaviour. Specifically, it explores how brand experience, trust and reputational value mediate the relationship between customers’ risk attitudes and their social...
