... and reliability of a stakeholder framework through time and across oriental and occidental business contexts. Design/methodology/approach Quantitative approach based on a questionnaire survey in corporate Taiwan with a response rate of 68.5%. Multivariate analysis is undertaken to uncover the measurement...

... ethnocentrism and animosity toward Taiwan, and then it examines the impact of these two factors on the Chinese perception of Taiwanese brand quality and their purchase intent. Design/methodology/approach Based on a sample of 605 respondents from China, data were analyzed by structural equation modeling...

..., South Korean (hereinafter referred to as Korean) culture has been increasingly making their presence felt in the East and Southeast Asian Countries, including Taiwan (Hong and Kim, 2013). This is known as “Korean Wave” that involves K-drama, shows, K-pop music, movies, fashion and also beauty products...

... hierarchy process Modified Delphi method Taiwan This study develops a model for brand name selection. First, the proposed model adopts the modified Delphi method to identify suitable criteria for evaluating brand names. Next, the research model applies AHP to determine the relative weights...

... procedure, i.e. convenience sampling, was adopted owing to the unavailability of a satisfactory sampling frame. Final-year undergraduate students from four universities in Taiwan were targeted. There was upfront a screening question which eliminated students who were not knowledgeable about overseas...

...Mei‐Ying Wu; Yung‐Chien Weng; I‐Chiao Huang Purpose The purpose of this paper is to use high‐tech companies in Taiwan as research subjects to verify the fit of the commitment‐trust theory and explore the supply chain relationships among research variables. Design/methodology/approach The key...

... transfer are also explored. Design/methodology/approach A 2×2 factorial between‐subject experimental design with one covariate is used to test the proposed hypotheses. The experiment involves 242 participants from a university in Taiwan. Findings The findings show that consumers perceive higher...

... the generalizability of the findings to a wider population. Originality/value In addition to insights on how restaurant promotion strategies should fit the needs of individuals with different dining frequencies, the paper offers other ideas to enhance the dining experience. Taiwan Consumer behaviour Customer...

... of Taiwan and Mainland China, which underlies various ideologies. Design/methodology/approach This study primarily reviews literatures of brand and brand name translation, defines the essentiality of brand naming, and outlines the branding strategies for entering cross‐strait markets. Furthermore...

...John McDonnell; Amanda Beatson; Chih‐Hsuan Huang Purpose Franchised convenience stores successfully operate throughout Taiwan, but the convenience store market is approaching saturation point. This study attempts to empirically examine some important elements (e.g. relationship quality, loyalty...

...Amelia Yuen Shan Au‐Yeung; Jessica Lu Purpose The purpose of this paper is to establish an understanding of the development of retailers' views on own label in Taiwan. In particular, the study aims to investigate the extent to which the development of retailers' own label in the region resembles...

...Julian Ming‐Sung Cheng; Charles Blankson; Bayu Sutikno; Michael C.‐H. Wang Purpose The hybrid convenience store, a convenient shopping as well as dining environment, is an innovative concept in both the convenience store sector and the food service industry in Taiwan. As Taiwan has taken the lead...

...Sen‐Kuei Liao; Kuei‐Lun Chang Purpose The purpose of this paper is to help Taiwan TV‐shopping companies to effectively select the key capabilities by introducing a multiple criteria decision‐making method, the analytic network process (ANP), that has been employed in many areas of managerial...

... strategies. Design/methodology/approach The two major factors, “core‐brand attitude” and “consumer perception fit”, have been included in studying their influence on consumer purchase intention towards extended products. Of the questionnaire surveys distributed to PC users in Taiwan, 667 valid samples...

... of the importance of the considered rule in explaining the behavior of the decision attribute based on the condition attributes. Wei‐Shing Chen can be contacted at: weishing@mail.dyu.edu.tw © Emerald Group Publishing Limited 2009 Customer satisfaction Manufacturing industries Taiwan...

... district of Taipei, Taiwan. Findings The findings indicate that both functional and epistemic values have a significant impact on information collection and order placement. Nevertheless, social value has an impact only on information collection, whereas emotional value has a significant impact only...

...Colin Chi‐Jyun Cheng; Eric C. Shiu Purpose The purpose of this paper is to explore critical success factors of new product development in Taiwan's electronics industry which uses the approach of re‐innovation. Design/methodology/approach Focus group research was conducted. In total 71...

... are derived from these results. © Emerald Group Publishing Limited 2005 Taiwan Purchasing Newly industrialised countries Country Images of Technological Products in Taiwan Country Images of Technological Products in Taiwan by Sadrudin A. Ahmed, Faculty of Administration, University of Ottawa...

...William J. Lundstrom; Oscar W. Lee; D. Steven White Considers the factors which influence Taiwanese decisions to buy Japanese or US refrigerators, basing the conclusions on the results of a survey of 586 respondents drawn from Taiwan’s four largest cities – Taipei, Kaoshiung, Taichung and Tainan...

... a comparison of brand loyalty. Indicates that market segmentation and marketing mix should be developed simultaneously and claims that this paper provides a method for doing that. © MCB UP Limited 1998 Market segmentation Marketing mix Taiwan Tea A Proposed Method for the Development...