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1-4 of 4
Keywords: Traditional Chinese medicine
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 750–763.
Published: 19 June 2025
...Teng Wang; Zhuo Li; Zhenxing Gong; Yan Tang Purpose While modern medicine prevails in China’s pharmaceutical and medical sectors, traditional Chinese medicine (TCM) has experienced significant growth in recent years. This study aims to explore the link between consumer ethnocentrism and TCM...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2441–2462.
Published: 15 January 2025
... were collected from 893 Chinese customers who had recently dined at traditional Chinese medicine restaurants. Using partial least squares structural equation modeling, this study examined the structural relationships among dining motivations, restaurant attributes, customers’ perceived benefits...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 385–400.
Published: 01 June 2021
...Jun Wen; Carol Chunfeng Wang; Edmund Goh; Zhaohui Su; Tianyu Ying Purpose This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19. Design/methodology/approach This paper employed a mixed method involving...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1362–1375.
Published: 02 October 2019
... and nomological validity. Originality/value This is the first CI scale to be developed for the measurement of CI of traditional Chinese medicine. Cuiling Guan can be contacted at: guancl2013@163.com 28 03 2019 21 06 2019 05 08 2019 07 08 2019 © Emerald Publishing Limited...
