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Keywords: Value expectation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 654–678.
Published: 10 June 2025
...Yan Li; Wei Chen; Jianxin Liu Purpose Metaverse is regarded as a virtual reality world driven by various scientific and technological advancements. The metaverse is bringing profound changes to enterprise marketing. This study aims to explore consumers’ value expectations and risk perceptions...
