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Keywords: e-deals
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1230–1247.
Published: 27 November 2023
...Isaac Cheah; Anwar Sadat Shimul; Brian 't Hart Purpose This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach Three studies...
