Ethical branding trust: using professionals to improve sales of sustainable and ethical products

Without trust, brands will struggle to get new customers, or retain old ones. Trust is a commodity for brands which is hard to attain but very easy to lose. Events which portray a brand in a negative light can have significant impacts upon their revenue and long-term strategies. Often brands can be affected by association, with other brands, organizations, or people causing a deterioration in trust through their own actions. In recent years, events such as the investigation into, and publication of, the details around poor working conditions and potential human rights abuses within factories producing clothing for some of...