... to conceptualise voluntary standards governance. A representative sample of 502 UK lamb consumers answered a survey including an attitudes questionnaire and a discrete choice experiment involving lamb products with labels indicating greenhouse gas emissions reduction, animal welfare, origin and quality. The survey...

... a positive spillover effect, as suggested in previous studies. Design/methodology/approach A choice experiment ( CE ) was conducted using a dining-out scenario that incorporated health-oriented side dishes and origin labeling. To capture consumer heterogeneity, the Latent Class Logit ( LCL ) model...

... (chicken feather-based packaging) across Spain, Denmark, the United Kingdom, and Poland. It identifies key socioeconomic and attitudinal factors influencing consumer acceptance. Design/methodology/approach A discrete choice experiment (DCE) was conducted with 1,967 consumers. Participants evaluated...

... on consumers’ willingness to pay (WTP). Design/methodology/approach A choice experiment was conducted on 800 Chinese consumers performing a mixed logit model (MXL). Findings The results show that consumers are more willing to pay a premium for agricultural products with eco-labels (organic/green...

...-friendly intrinsic/extrinsic attributes using a five-point Likert scale. For the second aim, a choice experiment with six scenarios was developed. Findings Both intrinsic and extrinsic attributes play a key role in shaping students’ opinions and preferences. Results indicate that students are attracted...

... 12 2021 10 06 2022 14 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Individual heterogeneity Eco-labelling Willingness to pay Choice experiment Eco-labelled eggs With the rapid development of the economy...

..., the packaging typology and the price. Design/methodology/approach The paper presents a choice experiment (CE) among 626 Italian consumers from Veneto region through an online survey. The study estimates both a conditional logit (CL) and a latent class logit model (LCM). Findings By segmenting the sample...

... This study uses a questionnaire and a choice experiment (CE) with a multinomial logit model (MNL), implementing a random parameter logit model (RPL), to investigate the attitudes of millennials towards wine consumption, their purchasing behaviours and their willingness to pay for attributes of the products...

... of each and all these features on consumers’ choice. At last, the paper frames different consumers’ profiles. Design/methodology/approach The analysis is based on an online survey associated with a choice experiment designed for assessing willingness to buy (WTB) and willingness to pay (WTP) for craft...

... from different certifying bodies. Design/methodology/approach An online survey including a discrete choice experiment was conducted among 526 German consumers in 2018 and early 2019. Mixed logit models in preference and willingness to pay (WTP) space were estimated. Findings The preferred...

... consumer has different preferences and, in order to target them, it is necessary to identify consumer groups. The study segments tomato consumers into homogenous target groups. Design/methodology/approach A choice experiment was used to simulate the buying situation in a supermarket. The data were...

... participation. Design/methodology/approach A face-to-face survey containing a choice experiment was carried out. Respondents were selected using stratified sampling among beef finishers in Northern Ireland. Logistic regressions were employed to examine the factors associated with willingness and agreement...

.... The purpose of this paper is to examine consumers’ willingness to pay (WTP) for a reduction in the acrylamide content of baby food and, therefore, a reduction in the risk of cancer. Design/methodology/approach A discrete choice experiment is conducted on UK consumers incorporating different levels...

... the consumers’ wine preferences in Catalonia in two different scenarios. In particular, the authors have focussed the interest in those preferences regarding the regional origin of the wine. Design/methodology/approach Data were elicited from two identical discrete choice experiments performed in two times...

... The data were collected from 1,225 randomly selected consumers in Shandong Province, China using a choice experiment. The authors used the mixed logit model to determine consumer willingness to pay (WTP) for IMF profiles with different levels of five attributes: traceability information, brand, country...

... for specific FPP attributes. Design/methodology/approach A choice experiment approach was used to explore consumer preferences. The authors conducted a means-end-chains evaluation to select the attributes for the choice experiment. The authors used a fractional factorial design and finally obtained 18...

... a quantitative analysis applying a Choice Experiment to study consumer preferences was performed acquiring higher knowledge from the demand side. Findings – First, it was found that Honduras sugar market could be experiencing monopolistic practices and white sugar to 9 lempiras per pound was the most...

... Chocolat” in Brussels, Belgium. The authors distributed 700 copies and received 456 complete responses (65 percent response rate). Choice experiments were used to estimate the relative importance of different chocolate characteristics and to predict respondents’ willingness to pay for marginal changes...