...Shahnawaz Khan Muizyar; Sardar Muhammad Usman; Abubakr Saeed; Hui Wei You Purpose Drawing on the insights provided by the signaling theory, this study aims to examine how restaurateur crowdfunding success is affected by the communications signals in the form of comprehensiveness, clarity...

... marketing communication strategies and examines the presence and use of social media by these wineries. Design/methodology/approach The study employs a quantitative methodology to identify the most commonly used social media platforms among the selected DOs. Additionally, a content analysis is conducted...

... such as labeling, nomenclature, packaging and assortment; (2) Technology-supported preventive measures, involving mobile applications, self-monitoring, short message services and digital therapeutics; and (3) Marketing and communication strategies, incorporating social advertising, nudge, social influence...

... perception as significant influencing factors of “no-risk acceptance.” Originality/value This study found that all four message formats were acceptable to consumers due to high-benefit/low-risk perceptions. However, despite the difference in message types used in benefit–risk communication...

... Perceived benefits of organic foods, trust in scientists, communicator credibility, preexisting beliefs and events related to science (e.g. COVID-19) were significant predictors of public perception of scientific information about organic foods. Theoretical implications Cognitive dissonance...

...Antonio Salvi; Nicola Raimo; Felice Petruzzella; Filippo Vitolla Purpose In recent years, crowdfunding is assuming an increasingly central role in the development of business projects as an alternative financing tool to traditional sources. This study analyses the role of communication...

... communication, food bloggers are relevant actors because they pass on practical information about food preparation and crucial phases of food safety (preservation, handling and cooking of food). Moreover, they have the ability to reach user networks in a rapid and capillary manner. This paper focusses...

... Emerald Publishing Limited Licensed re-use rights only Health claims Extra-virgin olive oil Consumer response Communication Purchase intention Recent research on nutrition and dietary habits has shown that a suboptimal diet is a preventable risk factor for chronic diseases, yet one out...

.... The AIDA model which highlights the key stages of effective marketing communication (awareness, interest, desire and action) is applied. Information provided through technological solutions is examined to provide clear guidance on future use. Design/methodology/approach Exploratory qualitative methods...

...Benedetta Grandi; Maria Grazia Cardinali; Silvia Bellini Purpose The purpose of this paper is to assess the importance of nutritional information in the selection of healthy food products and test the effects of different communication stimuli on people with different levels of self-control (NFC...

... of plate food guide graphics (across multiple examples) to assess their potential for effective visual communication of nutrition messaging. Design/methodology/approach This study engages in a qualitative analysis of compositional elements of food guide graphics. Data collection and analysis...

... Publishing Limited Licensed re-use rights only Sustainability Social media Communication Critical consumption Sharing food These prevailing digitisation practices are changing our social and cultural habits and customs (Belk, 2013), generating new opportunities for consumers, particularly...

... was chosen because of its association with the choice of consumption behaviours often resulting in health and social issues related to alcohol. The focus on motivations, on the other hand, is justified by the need to assess the contents of appropriate and efficient communication campaigns for both producers...

... certification and labelling system. Originality/value – Segmenting consumers according to their attitude towards organic farming, its labelling and certification allows for targeted and efficient communication and organic market development. Dr Katrin Zander can be contacted at: katrin.zander...

...; food safety communication; food safety commitment; food safety environment and risk perception were identified as “culture” factors that could contribute to food safety performance. These can form the basis for assessing food safety culture and how this may be done practically along with the creation...

.... The obvious problems identified call for solutions that include more efficient collaboration. This paper attempts to determine the presence of collaboration along the Finnish organic food chain, from the farmers to the multiple retailers. Collaboration is approached by focusing on communication and trust...

... communication strategies to all stakeholders and end‐users of this information, including allergic consumers, their carers, health professionals, public authorities (regulators and compliance authorities) retailers, manufacturers, caterers, and the general public. Design/methodology/approach A stakeholder...

.... Communication of these messages has mainly involved widespread distribution of knowledge based information using the mass media directed at large numbers of people (Freimuth et al., 2000). It has been suggested that the future of hygiene promotion should be based on the analysis of the specific needs...

...Janet Haddock Purpose Aims to demonstrate whether consumers influence provision of environmental communications by the UK food sector, challenging the view that such reporting is principally targeted at institutional stakeholders and shareholders. Design/methodology/approach Web site research...

... be improved by having a greater understanding of the consumer. This paper proposes investigating the modes and channels of communication that maybe used in education strategies. Design/methodology/approach A self‐complete postal questionnaire was distributed to a linked demographic quota of adults...