...Kevin M. Jackson; Hedvig Kiss; Matthew E. Bergman Purpose AI-driven marketing is transforming how food brands connect with younger audiences, especially Generation Z (Gen Z). Artificial intelligence has evolved from a trend into a structural norm that influences personalization and persuasion...

... analysis. The sample of young adults was analyzed using cluster analysis, and five nutritional styles were identified. Findings The findings indicate that Generation Z (Gen Z) does not exist as a collective when it comes to food shopping and eating habits. This age group can be classified into five...

... 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Fast-food industry Generation Z Influencer Consumer emotions Self-construal Revisit intentions Social media platforms are profoundly integrated into people’s lives and influence...

...Vicky Y. Chen; Pearl M.C. Lin Purpose Of the studies covering culinary tourism and traditional culture, Generation Z remains an underexplored group despite being the primary consumers of future tourism. Research into young consumers’ motivations is hoped to clarify, protect, and sustain Hong Kong...

...Pimsuporn Poyoi; Ariadna Gassiot-Melian; Lluís Coromina Purpose Posting and sharing about food on social media has surged in popularity amongst younger generations such as Millennials and Generation Z. This study aims to analyse and compare food-tourism sharing behaviour on social media across...

...Domenico Morrone; Annunziata Tarulli; Raffaele Silvestri; Savino Santovito Purpose As Generation Z (Gen Z) represents one of the most important segments in the travel and tourism sector, the present work aims to analyse Gen Z's behaviour in a post-pandemic scenario. In particular, the present work...

...Alicia Orea-Giner; Francesc Fusté-Forné Purpose This research aims to examine Generation Z's perspectives of sustainable consumption in food tourism experiences, considering the drivers on food tourists' behavioural intents and basing its analysis on the value-attitude-behaviour model of norm...

... knowledge, environmental concern and socio-demographics in the context of GE food. Design/methodology/approach An online survey was administered to two generations of young individuals (millennials and Generation Z; n = 234) from two neighbouring European Union (EU) regions (Belgium...