... Swat, Gilgit and Muree regions of Pakistan, and the data were analysed using SmartPLS software. Findings In terms of direct effects, mood, familiarity, natural content and price were found to be significant predictors for attitude, whereas attitude, subjective norm and perceived behavioural control...

... framework on tourist satisfaction, loyalty and word of mouth (WOM) to select local foods in Pakistan. Design/methodology/approach The study uses a quantitative approach while convenience (non-probability) sampling is used to collect a sample of 286 final responses using a survey-based questionnaire...

...Muhammad Irfan; Mingzheng Wang Purpose The purpose of this paper is to analyze the effects of data-driven capabilities on supply chain integration (SCI) and competitive performance of firms in the food and beverages (F & B) industry in Pakistan. Design/methodology/approach The authors...

...Abdul Rehman; Zhang Deyuan; Sehresh Hena; Abbas Ali Chandio Purpose The purpose of this paper is to investigate and explore the connection between aquaculture and capture fisheries production and economic growth in Pakistan. Fisheries play an important role in Pakistan’s national economy...

...Yasir Mehmood; Kong Rong; Muhammad Khalid Bashir; Muhammad Arshad Purpose The purpose of this paper is to empirically investigate the effect of partial quantity rationing of credit on the technical efficiency of dairy farmers in the Punjab province of Pakistan. Design/methodology/approach...

... employees with their love of money as a moderator. Design/methodology/approach The authors collected data from 310 frontline employees (FLEs) in five US-based fast food chains (McDonald’s, Subway, KFC, Pizza Hut, and Hardees) across three cities of Pakistan, using self-administered questionnaires...

..., and ethnocentrism to connect these with perceived service quality and purchase intentions of US-based fast food brand chains currently operating in Pakistan. Design/methodology/approach – The authors collected data by means of a self-administered questionnaire, distributed among 500 consumers, randomly...

... on attitude, perceived behavioral control and buying intention in context of buying organic food. Design/methodology/approach – Structured questionnaires were randomly distributed among academic staffs and students of two universities in southern Punjab, Pakistan. Structural equation modeling...

... whey products are not presently produced in Pakistan and are imported for industrial use. The use of LAB as starter culture may help to improve the quality and shelf life of the whey products. Originality/value The research is useful for food manufacturers in order to develop functional food...

... be generalised to the fast food sector as the research only explored the fast food industry. The respondents were selected only from university students of three cities in Pakistan. Other customer segments and geographical areas should be included in future studies. Practical implications The results enable...

...Ahmad Kaleem; Rana Abdul Wajid Purpose Islam prohibits interest as a source of income or profit. The purpose of this paper is to explore the possible application of Bai Salam contract (forward sale agreement) as an alternative financial instrument in the agriculture sector of Pakistan. Design...

...Tahir Zahoor; Farzana Siddique; Umar Farooq Purpose The Food and Agriculture Organization (FAO) of the United Nations has established that vinegar is a liquid only obtained by fermentation. Although in Pakistan mostly synthetic vinegar is marketed, production of vinegar through fermentation...