...Miaomiao Qu; Yongbo Quan Purpose This study aims to determine the impact of perceived risk on consumers’ online organic vegetable purchase intention (OOVPI) in China’s lower-tier cities. It focuses on three specific risks, including performance, financial, and time risks. The study also explores...

...Claudia Miranda Veloso; Juliana Pinto; Sónia Calado; Bruno Sousa Purpose To examine how human-centric retail variables, shopping experience, perceived risk and private-label image, shape consumer loyalty to store brands and to the food retailer that owns them. Design/methodology/approach...

.... Design/methodology/approach An online experiment with 251 Muslim and non-Muslim Indonesian consumers tested the effects of three ad versions no religious element, explicit religious symbol and implicit religious meaning, on perceived risk, perceived advantages and purchase intention. Data were analysed...

...Tinggui Chen; Yiyun Fan Purpose On June 29, 2025, Chinese customs authorities announced the conditional resumption of Japanese aquatic product imports. By examining the impact of perceived value and perceived risk on consumer purchasing intent for Japanese imported aquatic products as well...

..., consumer reluctance to embrace edible insects cannot be attributed solely to the presence of risks, but rather to the interplay of multiple forms of perceived risk (Hwang and Choe, 2020 ; Kirsten et al., 2024). Consequently, understanding the factors that contribute to psychological resistance...

... influence consumers' perceived value and negative word-of-mouth (WOM) intentions through the mediating effects of pleasure and perceived risk. Design/methodology/approach This study draws on decision-making theory, the cost–benefit paradigm and affect heuristic theory. Data were collected through...

... consider milk and dairy products to be the fourth most risky product category. Information sharing positively influences both perceived risk and the avoidance behavior of fraudulent milk and dairy products. Moreover, awareness directly increases perceived risk, while consumer values positively affect...

.../methodology/approach This study analyzed the influence of perceived value and perceived risk on consumers’ purchase behavior for three types of suboptimal food. They include food nearing expiration date, food with defective packaging and food with ugly appearance. Specifically, expenditure saving and food...

...Abdul Alem Mohammed; Zoltan Rozsa Purpose The purpose of this study is to investigate the determinants of behavioral intention to use smartphone diet applications within the emerging market. Specifically, it focuses on the Privacy Calculus Model constructs, encompassing perceived risk...

... buying through their perceived value (PV) and risk. This study examines the influence of PV and perceived risk (PR) on positive electronic word-of-mouth (eWoM) communication and repurchase intention in online group buying. Design/methodology/approach The authors verify the research model using SPSS...

...Zeyen Loh; Siti Hasnah Hassan Purpose This study aims to determine the repurchase intention of food truck products based on perceived risks and perceived benefits by consumers within the context of Malaysia. Recently, the food truck industry has been expanding as customers begin to explore...

... investigated together. Design/methodology/approach A questionnaire was designed from previous studies consisting of the constructs of the TPB (intention, attitude, subjective norm, perceived behavioral control) and two external factors (anticipated regret and perceived risk). An online survey was conducted...

... effect on consumers’ trust and that this effect is moderated by online review length. Meanwhile, perceived risk conveys the interaction effect of the media richness of online product presentation and online review length to trust. Practical implications E-commerce websites should aim to promote...

... investigate how ethnocentrism, perceived risk, and external influences affect their adjustment processes by considering three different temporal stages and exploring adjustment in relation to dietary practices. Design/methodology/approach – After performing an in-depth review of the relevant literature...

... – Using food consumption scenarios in an on-line experiment consumers perceived risk and risk tolerance is examined when messages are framed in three different news-type stories. Findings – As anticipated, message framing emerged as a significant predictor of perceived risk and the higher...

... Nanotechnology Perceived risk Perceived benefit Food Packaging Mexico This new technology has large potential in the generation of new products in the domain of food, which produces a large number of benefits. The packaging of food is greatly developed by the application of nanoparticles or can...