... psychosocial factors were based on the Theory of Planned Behaviour ( TPB ), and used to investigate their influence on the intention to reduce food waste. Findings Fresh fruits and vegetables accounted for the largest share of reported household food waste (16%). Consistent with the TPB , the results...

... the role of multiple personality traits in shaping attitudes toward UFs and (2) to assess the relevance of the attitude–intention gap – commonly found for “green foods” – for UFs. Design/methodology/approach A theoretical model was grounded on the theory of planned behaviour (TPB). Data were collected...

...Mirela Eraslan; Marion Kahrens Purpose The theory of planned behaviour and the norm activation model were examined to determine their effectiveness in fostering responsible food consumption and reducing food waste in the German bakery industry. The findings revealed that cultural norms...

... the sensory properties of meat itself. However, the success of a novel food depends on consumer acceptance. Psychosocial literature has already shown that the theory of planned behaviour (TPB) and the value-belief-norm (VBN) model are solid frameworks for understanding and predicting healthy and sustainable...

... and their marketing. The current research explores the importance of the green marketing mix (GMM) on green consumerism (GCM) with the help of the theory of planned behaviour (TPB). Integration of TPB with GMM offers a unique perspective on developing the understanding of the factors affecting organic purchase...

... quantitative face-to-face survey with 150 consumers in Chisinau in 2023. The theory of planned behaviour (TPB) framework assessed the factors influencing purchase intentions at farmers’ markets. Data were analysed using the partial least squares structural equation model to estimate purchase intentions...

... (MBPs) and their willingness to subscribe. Design/methodology/approach The study explores an amalgamation of three consumer behaviour theories, namely, Extended Theory of Planned Behaviour, Perceived Risk Theory and Theory of Consumption Value to assess consumer’s willingness to subscribe to MBPs...

...Muhammad Ashraf Fauzi; Mohd Najmuddin Hasan; Laili Zulkepeli; Kamini Karuppiah Purpose This review provides a fundamental analysis of the knowledge structure of consumers’ organic food purchase and consumption behaviour based on the theory of planned behaviour (TPB). Consumers' consumption...

...Shu-Hsien Liao; Da-Chian Hu; Cai-Jun Chen Purpose This study proposed an extended theory of planned behaviour (TPB), that is, considering that behavioural beliefs, normative beliefs and control beliefs (beliefs) will influence perceived service quality (PSQ) on food delivery services. PSQ...

... acceptance model (TAM) and the theory of planned behaviour (TPB) to form a robust framework for assessing consumer behaviours and providing insights for this sector. Design/methodology/approach Data from 877 Colombian urban consumers were collected. The proposed theoretical model was tested using...

... The study is based on a survey of 253 Thai consumers, analysed through an extended model of the theory of planned behaviour (TPB). Findings The study validates the TPB model in the Thai demographic, finding a significant positive impact of environmental and local beliefs and subjective norms...

... of monetary restriction, through the lens of the theory of planned behaviour (TPB). Design/methodology/approach This cross-sectional study used an online, self-administered survey to collect data from 374 US adults. Results were tested for variable associations via multiple linear regression...

...; however, the behavioural intention of visitors dining at the farm restaurants was rarely explored. Design/methodology/approach With the backdrop of the theory of planned behaviour (TPB), this study highlights the understanding, particularly on personal values associated with the behavioural intention...

.... Design/methodology/approach Data collected from the participants by survey method were analysed using Smart PLS 4.0 with IBM SPSS 26 and PLS to run SEM. Findings Our findings have revealed that from all the structural elements in the theory of planned behaviour (TPB), only attitude and perceived...

... of this study is to understand consumers' intentions to visit food trucks through the theoretical lenses of the theory of planned behaviour (TPB) and the theory of consumption values (TCV). Design/methodology/approach A purposive sampling method was utilised to gather data from 203 food truck customers...

... in Portugal” fruits and vegetables applying a CE extended model of the theory of planned behaviour (TPB). Design/methodology/approach A questionnaire was presented to random sample of 700 individuals older than 18 and responsible for the household food purchase by computer-assisted telephone interview...

... on the theory of planned behaviour (TPB). Design/methodology/approach Using the online survey method, data are collected from 166 bubble tea drinkers in Malaysia. Partial least squares structural equation modelling (PLS-SEM) is used to verify the hypotheses. Findings The findings indicate that attitudes...

...Hong Wang; Baolong Ma; Dan Cudjoe; Muhammad Farrukh; Rubing Bai Purpose Reducing food waste is one of the critical challenges of campus canteens. This study aims to test an extended theory of planned behaviour that incorporates moral norm, food taste and campus food-saving climate to understand...

.../methodology/approach In the first study, conducted amongst 770 respondents using the CAWI (Computer-Assisted Web Interview) method, the authors investigated the role of health orientation in explaining intention to pay attention to NCs and willingness to buy products with NCs. The theory of planned behaviour...

... theories (the theory of planned behaviour, social practice theory and value-belief-norm theory) can better explain the gap, and that other variables such as emotions, price consciousness and situational factors should also be taken into consideration. The authors also find that although some situational...