... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Culture Disgust Tradition Neophobia Acceptance Innovation Entomophagy Fundação para a Ciência e a Tecnologia UIDB/681/2025 & UIDB/5507/2025 & UIDB/742/2025 http://dx.doi.org/10.13039...

... with the largest acreage of vineyards in the world. Specifically, a personal survey was applied to a sample of 1,126 potential buyers of a wine innovation in Rioja, the Spanish wine region with the longest tradition. Findings (1) WCI moderates acceptance of a wine innovation; (2) WCI levels generate new...

...Alessandro Bressan; Abel Duarte Alonso; Oanh Thi Kim Vu; Lan Thi Ha Do; Wil Martens Purpose The purpose of the present study is twofold. First, the study will investigate the importance of tradition for businesses operating during the COVID-19 crisis, notably, as a valuable proposition...

..., which traditionally belong to other industries, is the path to follow to successfully compete in the market (Kogut and Zander, 1992). This explains why in both academia and industry, the theme of “cross-industry” innovation is becoming increasingly popular (Ciliberti et al., 2016a...

... approach. Findings These stakeholders agreed that innovation is needed for production and processing as well as in quality control, but only on condition that it should maintain the quality and value of traditional wines. Innovative wine products tend to be unacceptable to consumers. Most stakeholders...

...Elisa Giacosa; Alberto Ferraris; Filippo Monge Purpose The purpose of this paper is to focus on how a medium-sized company operating in the food sector should strengthen its business model, thanks to a combination between tradition and innovation. Design/methodology/approach This research...

...Demetris Vrontis; Stefano Bresciani; Elisa Giacosa Purpose – The purpose of this paper is to analyse how a strategy based on the combination of tradition and innovation can offer a competitive advantage to a medium-sized family firm operating in the wine sector. Design/methodology/approach...

... an abundance of factual information in direct forms, combined with emotional appeals emphasizing local origin, nostalgia, and long-standing cultural traditions. On the contrary, UK copies tend to emphasize the entertainment value of advertisements, while communicating rational appeals in an informal register...

...Sanda Renko; Sanda Renko; Kristina Bucar Purpose – Due to the growing trend of consuming healthy food, which reproduces the ideal of the food the authors tried in their childhood, an increasing number of researchers have brought together the values of tradition, nostalgia and food. The purpose...