... recommendation agents, trust, anthropomorphism and purchase intentions. Data are collected by an online research platform and analyzed by ANOVA and PROCESS 213. Findings The results find that consumers exhibit significantly greater willingness to purchase organic foods when information is provided by AI (vs...

... of local and organic food products among Italian consumers correlates with other pro-environmental behaviours as well as environmental concern, lifestyle, trust and contextual and socio-demographic variables, under the perspective of ecological citizenship. Design/methodology/approach The study uses...

... consumer trust, engagement and behavioral intention and whether perceived authenticity moderates these relationships. Design/methodology/approach Using a 2x1 between-subjects experimental design, 300 participants were exposed to a simulated Instagram post promoting a pizzeria, attributed either...

... study explores the role of antecedents of consumers’ willingness to buy (WTB) tomato products with the No Cap label, including consumer level of consciousness about social sustainability, trust in the label (i.e., the No Cap label), consumer innovativeness, and environmental concern. The research...

...Debarun Chakraborty Purpose This study remains focused on the evaluation of perceived value, satisfaction, attitude, trust, and habit as determinants impacting consumers' intention to continue using and advocating for online food delivery services. Thus, illuminating these constructs within...

...’ behavioral intention toward prepared dishes through attitude and trust. Design/methodology/approach In this study, a measurement scale for the characteristics of prepared dishes is established through semi-structured interviews with 15 respondents (Study 1), followed by a survey of 358 customers (Study 2...

...Muhammad Safuan Abdul Latip; Alexander Trupp Purpose The organic food market, particularly in developing countries, is in its early stages, primarily operating as a niche market. Concerns about trust and greenwashing necessitate a comprehensive study to understand the current state of the market...

... new model, their growth potential is substantial. This study examines the factors driving customer purchase decisions, with a focus on the mediating roles of perceived benefits and trust in product assurance. Design/methodology/approach A quantitative, correlational study was conducted, targeting...

... using the SmartPLS computer program. Findings The PLS-SEM results show that two dimensions of the extended UTAUT, including performance expectancy and trust, positively influence blockchain technology adoption. At the same time, effort expectancy, social influence and facilitating conditions...

... the mediating role of trust in the relationship. Design/methodology/approach To test the proposed mediated moderation hypotheses, this research adopts a 2 × 2 between-subject experimental design. In total, 196 respondents were collected using an online platform, Amazon Mechanical Turk, from the residents...

...Sonalika Sarangi; Rajesh Moharana; J.S. Gayathri Purpose The purpose of this research is to examine the influence of various factors on consumer purchasing actions within the realm of organic food. Specifically, it aims to understand how hedonic value, trust, utilitarian value, purchasing...

...- related information transparency, directly and indirectly, affects purchase intentions through attitudes, perceived behavioural control and subjective norms. Additionally, the study explores how blockchain-based trust moderates the influence of perceived blockchain-related information transparency...

...Vikas Kumar; Rahul Sindhwani; Justin Zuopeng Zhang; Jighyasu Gaur Purpose This paper investigates the impact of last-mile logistics on consumers’ intentions when purchasing organic foods through e-commerce. By addressing challenges such as trust, pricing and supply chain issues, the study aims...

... and 2022. Results found that respondents reported significant changes in their lifestyle and diet, like consuming honey, khada, tulsi tea, etc. In 2021, health consciousness and trust significantly affected WPIB, whereas in 2022, only health consciousness was substantially affected. Fear of COVID-19...

... and perceived benefit, as well as the pivotal elements of trust and self-efficacy. It also explores the moderating influence of experience on the influencing factors and intention to use a diet application. Design/methodology/approach In a survey with 572 respondents, data analysis was conducted using...

...Maren Busch; Daniel Mühlrath; Christian Herzig Purpose The authors analysed fairness as an antecedent of trust to understand how trust building can be actively managed to facilitate collaboration in buyer–supplier relationships. Design/methodology/approach A case study was employed to buyer...

...Dayu Cao; Yan Zheng; Gucheng Li Purpose This study aims to identify and describe the relationships among sensory-driven pleasure, cognition-driven pleasure, symbolic-driven pleasure and organic food purchase behavior considering the moderating effects of functionality trust and authenticity trust...

...Michel Tavares Quinteiro Milcent Assis; Maria Raquel David Pereira Ventura Lucas; Maria Matos Rainho Purpose The purpose of this work is to study the relationships of trust in a local agri-food supply chain in Southern Brazil. In an unsustainable context, where the number of mariculturists...

...) and introjected regulation (INR) appeared to be insignificant. All the variables extracted from TPB (attitude, subjective norm, perceived behavioral control, purchase intention, and buying behavior) appeared to have a significant impact, while the trust was found to moderate the relationship between attitude (ATT...

...Dušanka Gajdić; Herbert Kotzab; Kristina Petljak Purpose This paper identifies, evaluates and structures research that focuses on “collaboration” (C), “trust” (T) and “performance” (P) in the agri-food supply chain (AFSC) and reveals its intellectual foundation. It aims to synthesize research...