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Keywords: CRM
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2019) 32 (2): 144–157.
Published: 06 June 2019
...Sheshadri Chatterjee; Soumya Kanti Ghosh; Ranjan Chaudhuri; Bang Nguyen Purpose The purpose of this paper is to develop a conceptual framework to check if an organization is ready to adopt an AI-integrated CRM system. The study also analyzes different situations which can provide a comprehensive...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2019) 32 (1): 98–116.
Published: 19 March 2019
... are not just words but represent real changes in management, data and technology, include in approximate order of their evolution: Direct mail; Direct marketing; Database marketing; Customer database marketing; Relationship marketing; Customer relationship marketing (CRM); Relationship...
