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Purpose

The paper shows the need to get beyond short‐term thinking in approaching learning and development issues.

Design/methodology/approach

The paper is based on experience in learning processes in organizations.

Findings

Learning and development cannot be just based on bite‐sized training and other short‐term processes.

Practical implications

Organizations need to consider the implications of their choices for learning interventions.

Originality/value

The paper challenges much thinking in organizations and exposes the weaknesses of much training activity.

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