This paper provides a framework for thinking about the purposes and the conducting of a needs analysis task in preparation for crafting the design of a non‐degree management education program.
This paper is the result of numerous years of conducting needs analysis on numerous management education program clients.
Not applicable (not a research paper).
The field‐inspired needs analysis framework, along with the sample interview protocol provided, are immediately and broadly applicable to those charged with the design and delivery of non‐degree management education programs.
In a concise and comprehensive manner, readers are provided a framework for conceptualizing, planning, and executing a non‐degree management education program needs analysis task. In addition, an example of a needs analysis interview protocol is provided that is ready to use.
