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Purpose

The purpose of this paper is to provide an interview with Robin Gee, Head of Employee Engagement for Coca‐Cola Refreshments (CCR). Robin is responsible for building capability in engagement, maintaining engagement momentum and ensuring that engagement is integrated into CCR's people practices. Robin is also responsible for implementing the biannual employee engagement survey of all CCR associates and the Results to Action process, which guides the business in taking action on engagement results.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

In tough times, Coca‐Cola Refreshments have continued to invest in people and initiatives that drive employee commitment. Robin's experience suggests that strong leadership and transparency are some of the key factors in engaging your workforce.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

Robin provides insight into the best ways to measure employee engagement against business results, drawing on her experiences at Coca‐Cola Refreshments.

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