Issues

Special Issue: The state of marketing research. Guest Editors: Nick Lee, John Saunders

Whither research in marketing?

John Saunders; Nick Lee
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Where are we and where are we going?: The status and future of research in marketing

Dale Littler; Caroline Tynan
View articletitled, Where are we and where are we going?<span class="subtitle-colon">: </span><span class="subtitle">The status and future of research in marketing</span>
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Beyond incommensurability? Empirical expansion on diversity in research

Andrea Davies; James A. Fitchett
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Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research

Christina Goulding
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Qualitative research in marketing: Road‐map for a wilderness of complexityand unpredictability

Evert Gummesson
View articletitled, Qualitative research in marketing<span class="subtitle-colon">: </span><span class="subtitle">Road‐map for a wilderness of complexityand unpredictability</span>
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The rise and fall of the Latin Square in marketing:a cautionary tale

Robert P. Hamlin
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Equivalence of survey data: relevance for international marketing

Hester van Herk; Ype H. Poortinga; Theo M.M. Verhallen
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The evolution of “classical mythology” within marketing measure development

Nick Lee; Graham Hooley
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Long life to marketing research: a postmodern view

Michela Addis; Stefano Podestà
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