Skip Nav Destination

Issues

Call for papers

Special issue on Social marketing, social change

View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Special issue on Social marketing, social change

Dynamics of value propositions: insights from service‐dominant logic

Christian Kowalkowski
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Dynamics of value propositions: insights from service‐dominant logic

Markets as configurations

Kaj Storbacka; Suvi Nenonen
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Markets as configurations

Market systems, stakeholders and value propositions: Toward a service‐dominant logic‐based theory of the market

Stephen L. Vargo
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Market systems, stakeholders and value propositions<span class="subtitle-colon">: </span><span class="subtitle">Toward a service‐dominant logic‐based theory of the market</span>

Towards a theory of marketing systems

Roger A. Layton
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Towards a theory of marketing systems

A stakeholder perspective of the value proposition concept

Pennie Frow; Adrian Payne
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for A stakeholder perspective of the value proposition concept

The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects

Xuemei Bian; Luiz Moutinho
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits<span class="subtitle-colon">: </span><span class="subtitle">Direct and indirect effects</span>

The impact of market orientation dimensions on client cooperation in the development of new service innovations

Ana Isabel Jiménez‐Zarco; María Pilar Martínez‐Ruiz; Alicia Izquierdo‐Yusta
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The impact of market orientation dimensions on client cooperation in the development of new service innovations

External validity of market segmentation methods: A study of buyers of prestige cosmetic brands

Taehyun Kim; Hoon‐Young Lee
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for External validity of market segmentation methods<span class="subtitle-colon">: </span><span class="subtitle">A study of buyers of prestige cosmetic brands</span>

The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings

Elfriede Penz; Margaret K. Hogg
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The role of mixed emotions in consumer behaviour<span class="subtitle-colon">: </span><span class="subtitle">Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings</span>

Research into environmental marketing/management: a bibliographic analysis

Constantinos N. Leonidou; Leonidas C. Leonidou
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Research into environmental marketing/management: a bibliographic analysis

Determinants of firm size in the franchise distribution system: Empirical evidence from the Spanish market

Yolanda Polo‐Redondo; Victoria Bordonaba‐Juste; Laura Lucia Palacios
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Determinants of firm size in the franchise distribution system<span class="subtitle-colon">: </span><span class="subtitle">Empirical evidence from the Spanish market</span>

The impact of deceitful tendencies, relativism and opportunism on negotiation tactics: a comparative study of US and Belgian managers

Jamal A. Al‐Khatib; Avinash Malshe; John J. Sailors; Irvin Clark, III
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The impact of deceitful tendencies, relativism and opportunism on negotiation tactics: a comparative study of US and Belgian managers

Comparing perceptions of marketing communication channels

Peter J. Danaher; John R. Rossiter
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Comparing perceptions of marketing communication channels

Note from the publisher

A new company descriptor takes us into a new era

Rebecca Marsh
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for A new company descriptor takes us into a new era