Issues

2011 Awards for Excellence

2011 Awards for Excellence

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A tenant‐mix model for shopping malls

Chung Yim Yiu; Sherry Y.S. Xu
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Types of linkages between service characteristics and customer consequences

Nataša Golik Klanac
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Advancing entrepreneurial marketing: Evidence from born global firms

Gillian Sullivan Mort; Jay Weerawardena; Peter Liesch
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Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages

Gayle Kerr; Kathleen Mortimer; Sonia Dickinson; David S. Waller
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The sponsorship‐advertising interface: is less better for sponsors?

François A. Carrillat; Alain d'Astous
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Do initial stock price reactions provide a good measurement stick for marketing strategies?: The case of new product introductions in the US

Dmitri G. Markovitch; Joel H. Steckel
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Dual nature of cause‐brand fit: Influence on corporate social responsibility consumer perception

Enrique Bigné; Rafael Currás‐Pérez; Joaquín Aldás‐Manzano
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Examining the antecedents of positive employee brand‐related attitudes and behaviours

Ceridwyn King; Debra Grace
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Sponsorship congruence and brand image: A pre‐post event analysis

David M. Woisetschläger; Manuel Michaelis
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Information processing in choice‐based conjoint experiments: A process‐tracing study

Jon Martin Denstadli; Rune Lines; Juan de Dios Ortúzar
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The role of the sales employee in securing customer satisfaction

Heiner Evanschitzky; Arun Sharma; Catja Prykop
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Creating customer loyalty through service customization

Pedro S. Coelho; Jörg Henseler
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Uncovering the real effect of switching costs on the satisfaction‐loyalty association: The critical role of involvement and relationship benefits

Tracey S. Dagger; Meredith E. David
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones

Lynda Andrews; Judy Drennan; Rebekah Russell‐Bennett
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