Issues

Special Issue: (blank). Guest Editors: Sally Dibb, Marylyn Carrigan

Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

Sally Dibb; Marylyn Carrigan
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Applying an ecological model to social marketing communications

Andrew Lindridge; Susan MacAskill; Wendy Gnich; Douglas Eadie; Ingrid Holme
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Ethical evaluation of audience segmentation in social marketing

Joshua D. Newton; Fiona J. Newton; Tahir Turk; Michael T. Ewing
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Consumer acceptance of m-wellbeing services: a social marketing perspective

Lisa Schuster; Judy Drennan; Ian N. Lings
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Is social norms marketing effective?: A case study in domestic electricity consumption

Tim Harries; Ruth Rettie; Matthew Studley; Kevin Burchell; Simon Chambers
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Changing behaviour through business-nonprofit collaboration?: Consumer responses to social alliances

Marlene Vock; Willemijn van Dolen; Ans Kolk
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The value of health and wellbeing: an empirical model of value creation in social marketing

Nadia Zainuddin; Rebekah Russell-Bennett; Josephine Previte
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Unlocking the potential of upstream social marketing

Ross Gordon
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