Issues

The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers

Csilla Horváth; Marcel van Birgelen
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers

Corporate heritage identity stewardship: a corporate marketing perspective

Mario Burghausen; John M.T. Balmer
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Corporate heritage identity stewardship: a corporate marketing perspective

Names versus faces: examining spokesperson-based congruency effects in advertising

Jasmina Ilicic; Stacey M Baxter; Alicia Kulczynski
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Names versus faces: examining spokesperson-based congruency effects in advertising

Consumer knowledge discrimination

Kishore Gopalakrishna Pillai; Michael Brusco; Ronald Goldsmith; Charles Hofacker
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Consumer knowledge discrimination

Consonants in brand names influence brand gender perceptions

Amelie Guevremont; Bianca Grohmann
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Consonants in brand names influence brand gender perceptions

Publishing success of marketing academics: antecedents and outcomes

James Richard; Geoff Plimmer; Kim-Shyan Fam; Charles Campbell
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Publishing success of marketing academics: antecedents and outcomes

The effect of brand design on brand gender perceptions and brand preference

Theo Lieven; Bianca Grohmann; Andreas Herrmann; Jan R. Landwehr; Miriam van Tilburg
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The effect of brand design on brand gender perceptions and brand preference

How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

Oliver B. Büttner; Arnd Florack; Anja S. Göritz
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

Mandatory use of technology-based self-service: does expertise help or hurt?

Machiel J. Reinders; Ruud Frambach; Mirella Kleijnen
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Mandatory use of technology-based self-service: does expertise help or hurt?

Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style

Charlotte Gaston-Breton; Lola C. Duque
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Utilitarian and hedonic promotional appeals of 99-ending prices<span class="subtitle-colon">: </span><span class="subtitle">The influence of decision-making style</span>

Defective co-creation: Developing a typology of consumer dysfunction in professional services

Dominique A. Greer
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Defective co-creation<span class="subtitle-colon">: </span><span class="subtitle">Developing a typology of consumer dysfunction in professional services</span>

Exploring the effectiveness of consumer creativity in online marketing communications

Jintao Wu; Na Wen; Wenyu Dou; Junsong Chen
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Exploring the effectiveness of consumer creativity in online marketing communications