Issues

How does brand innovativeness affect brand loyalty?

Ravi Pappu; Pascale G. Quester
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Boosting the effectiveness of channel governance options: The moderationing role of relational norms

James R. Brown; Scott K. Weaven; Rajiv P Dant; Jody L Crosno
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Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors

Sabrina Verena Helm; Uwe Renk; Anubha Mishra
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The impact of emotional arousal levels and valence on product evaluations: From regulatory goal perspective

Nak Hwan Choi; Jae Min Jung; Tamir Oyunbileg; Pianpian Yang
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Effects of economic and social satisfaction on partner trust: An investigation of temporal carryover effects

Hong-Youl Ha; Myung-Soo Lee; Swinder Janda
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Are consumers’ reasons for and against behaviour distinct?

Andreas Chatzidakis; Sally Hibbert; Heidi Winklhofer
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Send-for-review decisions, brand equity, and pricing

Chun Qiu; Peter Popkowski Leszczyc
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Conceptualisations of the consumer in marketing thought

Ann-Marie Kennedy; Gene R Laczniak
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Enacted voluntary simplicity – exploring the consequences of requesting consumers to intentionally consume less

Cathy McGouran; Andrea Prothero
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Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling

Stephen Wilkins; Carina Beckenuyte; Muhammad Mohsin Butt
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Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment

Hongwei He; Weichun Zhu; Dennis Gouran; Olivia Kolo
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Anthropomorphic packaging: is there life on “Mars”?

Alexandros Triantos; Emmanuella Plakoyiannaki; Evaggelia Outra; Nikolaos Petridis
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Predictive validity of evidence-based persuasion principles: An application of the index method

J. Scott Armstrong; Rui Du; Kesten C. Green; Andreas Graefe
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Evidence-based advertising using persuasion principles: Predictive validity and proof of concept

Daniel O'Keefe
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Generalisability of advertising persuasion principles

Byron Sharp; Nicole Hartnett
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Predicting advertising execution effectiveness: scale development and validation

Arch G. Woodside
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Predicting what? The strengths and limitations of a test of persuasive advertising principles

Malcolm J. Wright
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Persuasion Principles Index: ready for pretesting advertisements

Kesten C. Green; J. Scott Armstrong; Rui Du; Andreas Graefe
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