Issues

Brickbats and bouquets for marketing

Philip J. Kitchen; Jagdish N. Sheth
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How to use C-OAR-SE to design optimal standard measures

John R. Rossiter
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Measurement in the social sciences: where C-OAR-SE delivers and where it does not

Thomas Salzberger; Marko Sarstedt; Adamantios Diamantopoulos
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The role of C-OAR-SE in marketing measurement

Lars Bergkvist
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Welcome to the desert of the real: reality, realism, measurement, and C-OAR-SE

Nick Lee; John Cadogan
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Editorial: the impact of marketing on children’s well-being in a digital age

Caroline Oates; Leah Watkins; Maree Thyne
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The impact of advertising on children’s psychological wellbeing and life satisfaction

Suzanna J. Opree; Moniek Buijzen; Eva A. van Reijmersdal
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Young consumer-brand relationship building potential using digital marketing

Nicolla Confos; Teresa Davis
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Young consumers’ brand communications literacy in a social networking site context

Margaret-Anne Lawlor; Áine Dunne; Jennifer Rowley
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The socio-materiality of parental style: Negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market

Shona M. Bettany; Ben Kerrane
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