Issues

Special Issue: Strategic marketing: New horizons in theory and research. Guest Editors: John Rudd, Matti Jaakkola, Greg W. Marshall

Editorial

John M. Rudd; Matti Jaakkola; Greg W. Marshall
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A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

Michael T. Krush; Raj Agnihotri; Kevin J. Trainor
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Troubled waters: the transformation of marketing in a digital world

Lee Quinn; Sally Dibb; Lyndon Simkin; Ana Canhoto; Mathew Analogbei
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Commitment to marketing spending through recessions: Better or worse stock market returns?

Imran S. Currim; Jooseop Lim; Yu Zhang
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Customer orientation and firm’s business performance: A moderated mediation model of environmental customer innovation and contextual factors

Sanja Pekovic; Sylvie Rolland
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A resource-advantage theory typology of strategic segmentation

Andrew T. Thoeni; Greg W. Marshall; Stacy M. Campbell
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Strategic marketing patterns and performance implications

Emir Agic; Merima Cinjarevic; Emir Kurtovic; Muris Cicic
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Innovation summits: comparison and conceptualisation

Linda Nhu Laursen; Poul Houman Andersen
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Development and impact of strategic marketing – a longitudinal study in a Nordic country from 2008 to 2014

Johanna Frösén; Henrikki Tikkanen
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