Issues

The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship

Rakhi Thakur
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A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability

Gavin Jiayun Wu; Richard P. Bagozzi; Nwamaka A. Anaza; Zhiyong Yang
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The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders

Sean Yim; Young Han Bae; Hyunwoo Lim; JaeHwan Kwon
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Consumption-oriented engagement in social network sites: Undesirable influence on personal well-being

Hillbun Ho; Kenichi Ito
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Olfactory cues and purchase behavior: consumer characteristics as moderators

Kaisa Sandell
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The influence of place on health-care customer creativity

Hannah Snyder; Lars Witell; Mattias Elg; Janet R. McColl-Kennedy
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When free gifts hurt the promoted product: The influence of product-gift fit on activating persuasion knowledge and devaluating the promoted product

Yookyung Park; Youjae Yi
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Drivers and inhibitors of national stakeholder engagement with place brand identity

Riza Casidy; Jessica Helmi; Kerrie Bridson
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Impairment effects of creative ads on brand recall for other ads

Hyun Seung Jin; Gayle Kerr; Jaebeom Suh
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Erratum

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