Issues

Special Issue: Favoring Fieldwork Makes Marketing More Meaningful. Guest Editors: Tobias Otterbring, Giampaolo Viglia, Laura Grazzini, Gopal Das

Guest editorial: Favoring fieldwork makes marketing more meaningful

Tobias Otterbring; Giampaolo Viglia; Laura Grazzini; Gopal Das
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Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment

Jyrki Isojärvi; Jaakko Aspara
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Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction

Jose Marcos Carvalho de Mesquita; Hyunju Shin; Andre Torres Urdan; Marco Tulio Campos Pimenta
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Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries

Tobias Otterbring; Peter Samuelsson; Jasenko Arsenovic; Christian T. Elbæk; Michał Folwarczny
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Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface

Alexis Yim; Bradley Price; Raj Agnihotri; Annie Peng Cui
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Can we serve both God and Money? The role of indirect appeal and its limitation

Sungjun (Steven) Park; Jin-Su Kang; Gideon D. Markman
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Field experiments in marketing research: a systematic methodological review

Suresh Malodia; Amandeep Dhir; Muhammad Junaid Shahid Hasni; Shalini Srivastava
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