Issues

Mirroring digital content marketing framework: capturing providers’ perspectives through stimuli assessment and behavioural engagement response

Jelena Filipovic; Maja Arslanagic-Kalajdzic
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Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Fazlul K. Rabbanee; Rajat Roy; Sanjit K. Roy; Rana Sobh
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Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach

Pragya Jayaswal; Biswajita Parida
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Color effects on AI influencers’ product recommendations

Ka Wing Chan; Felix Septianto; Junbum Kwon; Revathi Sridhar Kamal
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The dark side of advertising: promoting unhealthy food consumption

Bilwa Deshpande; Puneet Kaur; Alberto Ferraris; Dorra Yahiaoui; Amandeep Dhir
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Consumer psychology for food choices: a systematic review and research directions

Abdul Wahid Khan; Jatin Pandey
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The spillover effects of positive and negative buzz on brand attitudes

Anatoli Colicev; Arnaud de Bruyn
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Burning the candle at both ends: how to balance potential profitability and brand protection when licensing brands

Annika Meschnig; Carolin Decker-Lange; Anna Dubiel
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Engagement and estrangement: a “tale of two cities” for Bristol’s green branding

Laura Reynolds; Heike Doering; Nicole Koenig-Lewis; Ken Peattie
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Developing brand meaning theory: the interplay of tangible attributes and intangible associations in relation to local food brands

Jill Quest
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Agency appraisal of emotions and brand trust

Billy Sung; Stephen La Macchia; Michelle Stankovic
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What’s on the menu? How celebrity chef brands create happiness

Paula Rodrigues; Ana Brochado; Ana Sousa; Ana Pinto Borges; Isabel Barbosa
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Marketplace accessibility: a service-provider perspective

Katharina C. Husemann; Anica Zeyen; Leighanne Higgins
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Fostering healthy ageing through understanding food coping strategies

Margot Dyen; Andréa Gourmelen; Samuel Guillemot; Ziad Malas; Annick Tamaro
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Push it real good: the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app

Thilo Kunkel; Ted Hayduk; Daniel Lock
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Religiosity scales in marketing research

Elizabeth A. Minton
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