Issues

Powerplay revisited – outlining the future of sport marketing research

Daniel Ladik; Thilo Kunkel; Keshav Gupta; Danielle McArdle
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Is high realism more effective in addressing customer responses of humanoid robot? – The mediation role of perceived trust

Ke Ma; Xiaojie Duan; Wengang Liu; Mingfu Zheng
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Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation

Rushana Khusainova; Ad de Jong; Kasper Merling Arendt; Nick Lee; Greg W. Marshall; John Rudd
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Selling firm credibility and buying firm engagement

Abhishek Dwivedi; Civilai Leckie; Lester W. Johnson
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Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate

Sunil Sahadev; Ramendra Singh; Rajeev Kumra
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Symbolic power among preteens: consumption competences and social media influence

Adriana Schneider Dallolio; Maria Carolina Zanette; Eliane Pereira Zamith Brito
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Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform

Qiang Xu; Yilong Liang
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Social capital creation through frontline employees’ social media use and its effects on performance

Jingqi Qiu; Chris Storey; Achilleas Boukis
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The guilt-relief pill: the effect of a sustainability claim for luxury brands

Shubin Yu; Nabanita Talukdar
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The moderating role of maximizing decision-making style on consumer response to price discounts

Mengmeng Liu; Maureen Morrin
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Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues

Paolo Antonetti; Carmen Valor; Danae Manika; Liyuan Wei
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