Keywords: Assessment
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Journal Articles
Journal Articles
European Journal of Marketing (2016) 50 (5-6): 942–972.
Published: 09 May 2016
...Jesper Nydam Wulff Purpose The purpose of this paper is to systematically assess the empirical support for central relationships in the empirical literature on foreign market entry mode. The reviewing method overcomes methodological limitations in past reviews. Design/methodology/approach...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2000) 34 (1-2): 36–38.
Published: 01 February 2000
...Michael Saren A response to Nigel Piercy’s commentary “Why it is fundamentally stupid for a business school to try to improve its RAE score”. Highlights the bureaucratic rationale and behavioural consequences of the UK Research Assessment Exercise. Asserts that the RAE distorts and controls...
Journal Articles
Journal Articles
European Journal of Marketing (1993) 27 (11-12): 47–59.
Published: 01 December 1993
...Malcolm R. Hill; R. Peter Dickenson Surveys the methodologies of technical assessment which have been used to evaluate the technical level of products and processes within the former USSR, and are now being adapted for use in Russian industry in the current conditions of transition from a centrally...

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