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1-7 of 7
Keywords: Assessment
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1662–1677.
Published: 14 July 2022
... different models in terms of their predictive accuracy and to establish whether a proposed model offers a significantly better out-of-sample predictive accuracy than a naïve benchmark. This paper aims to address this methodological research gap in predictive model assessment and selection in composite-based...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 942–972.
Published: 09 May 2016
...Jesper Nydam Wulff Purpose The purpose of this paper is to systematically assess the empirical support for central relationships in the empirical literature on foreign market entry mode. The reviewing method overcomes methodological limitations in past reviews. Design/methodology/approach...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (4): 484–512.
Published: 05 April 2011
...John Saunders; Veronica Wong Purpose This research paper aims to examine the global trends in publishing in the leading marketing journals between 1964 and 2008, focusing on how public policy intervention in the assessment and funding of academic research has influenced Britain's relative...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (10): 1440–1456.
Published: 01 November 2003
... prediction of marketplace success for innovative products. © MCB UP Limited 2003 Tests and testing assessment Innovation New products The general area of innovation in new product development continues to provide a rich seam of diverse research articles. Recently published research has...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (1-2): 36–38.
Published: 01 February 2000
...Michael Saren A response to Nigel Piercy’s commentary “Why it is fundamentally stupid for a business school to try to improve its RAE score”. Highlights the bureaucratic rationale and behavioural consequences of the UK Research Assessment Exercise. Asserts that the RAE distorts and controls...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (1-2): 27–35.
Published: 01 February 2000
...Nigel Piercy Government policies of accountability have led to the imposition of a type of quality measurement on British universities in the form of the Research Assessment Exercise (RAE). The crudeness of the measures taken raises many questions of reliability and validity in the results. However...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (11-12): 47–59.
Published: 01 December 1993
...Malcolm R. Hill; R. Peter Dickenson Surveys the methodologies of technical assessment which have been used to evaluate the technical level of products and processes within the former USSR, and are now being adapted for use in Russian industry in the current conditions of transition from a centrally...
