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Keywords: Banks
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Journal Articles
From personal values to creativity: evidence from frontline service employees
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1029–1050.
Published: 26 July 2011
... empirically using data collected by questionnaire in a sample of 266 bank employees. Hierarchical multiple regression analysis is relied on to test the hypothesized model. Findings The empirical results indicate that personal values, organizational commitment, and customer orientation are important...
Journal Articles
Stakeholder relationships in an international retailing context: an investment bank perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1096–1117.
Published: 01 September 2005
... of stakeholder relationships in an international retailing context, notably those which exist between retail firms and investment banks. Design/methodology/approach Theoretical ideas are subject to empirical scrutiny from 34 in‐depth interviews with investment banks and senior retail executives from two...
Journal Articles
The added value of corporate logos ‐ An empirical study
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (3-4): 428–440.
Published: 01 April 2001
...Cees B.M. van Riel; Anouschka van den Ban Describes the evaluations, by potential customers, of a new logo of a Dutch bank. Evaluations were measured before and after the introduction, comparing perceptions of the new logo with the observations of the logos of two competitors (a larger...
Journal Articles
Importance‐Performance Analysis and the Measurement of Service Quality
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (2): 59–70.
Published: 01 March 1993
... of the extent to which a product or service meets consumer expectations. The index, though simple, is robust, and is applied to the problem of analysing the quality of banking services provided to small firms in the United Kingdom. © MCB UP Limited 1993 Banks Consumers Customer satisfaction...
Journal Articles
The Definition of Market Segments for Banking Services
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Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (3): 14–22.
Published: 01 March 1982
... criteria: be measurable; be accessible; be substantial. Further states that UK banks have been guilty of following a similar approach to making only one product rather than problem solving, and that banks operate in five businesses: cash accessibility; asset security; money transfer; deferred payment...
Journal Articles
Working Females as a Market Segment for Bank Services
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (3): 83–91.
Published: 01 March 1982
... later in life. Discusses in great detail many relevant factors regarding bank services as customers and employed. Uses results from group discussions as a sampling procedure – with five distinct groups represented. Concludes that the working female market comprises many segments, with varying needs...
Journal Articles
Weekly Cash‐Paid Workers: Attitudes and Behaviour with Regard to Banks and Other Financial Institutions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (3): 92–101.
Published: 01 March 1982
...Barbara R. Lewis Presents in the first part a research project designed to explore use and attitudes towards banks by weekly, cash‐paid workers. Discusses in the second part, an attempt to summarize views of workers, employers, government and banks with regard to payments by cash and bank credit...
Journal Articles
The Adoption of Marketing by the English Clearing Banks
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Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (3): 23–30.
Published: 01 March 1982
...Ian Watson Profiles the clearing banks' decision to introduce an apparently new managerial discipline (marketing) into their operations and how this may be regarded historically. Examines the organisational consequences, associated problems and levels of satisfaction with the introduction...
Journal Articles
The Role of the Branch Bank Manager in the Marketing of Bank Services
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Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (3): 31–36.
Published: 01 March 1982
...Peter W. Turnbull Places the branch bank manager in a central position in the business in respect of the marketing efficiency of the banks at the local level. States that recently increasing pressure has been brought to bear on the manager to carry out tasks not previously required of him/her...
Journal Articles
The Personal Account Sector
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Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (3): 37–53.
Published: 01 March 1982
...Barbara R. Lewis Proposes that organisational expansion has occurred among the major clearing banks as a result of mergers, and has led to a heavy concentration of the banking sector. Sheds light on the competition between the clearing banks which has become increasingly evident, together...
