... sciences Social media Regulatory focus Buyer behaviour Envy Participative pricing PWYW PIF Rajat Roy is the corresponding author and can be contacted at: rroy@bond.edu.au 27 03 2022 02 03 2023 12 11 2023 19 02 2024 On the other hand, a prevention focus is vigilant...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Authentic pride Hubristic pride Emotion Cognitive resources Advertising Indulgence Marketing Decision-making Consumer behavior Cognition Information processing Buyer behaviour Pride, an emotional...

... Memory Animosity Ethnocentrism Buyer behaviour The recurring occurrences of international disputes should worry or at least bother marketers. Take the recent dispute between China and Japan over territorial claims in the East China Sea for example (see The Sankei Shimbun, 7 November...

...) is necessary, but not sufficient. As a result, we subsequently discuss only the emotional and behavioral components. Relationship marketing Buyer behaviour Buyer-seller relationships Customer behaviour “Adam Smith, the legendary economist and philosopher, proposed [in the Theory of Moral...

... of the study hypotheses. There is partial support for the first hypothesis that “the use of an influence strategy is positively related to the corresponding type of power”. A statistically significant and positive relationship was found between: © MCB UP Limited 1999 Buyer behaviour Strategy...