.../methodology/approach The authors propose a conceptual model based on institutional and resource dependence theories using data collected from a survey of MNE subsidiaries in China, empirically tested using structural equation modeling. The authors use a snapshot approach to highlight the relationships...

... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only China Family Well-being Social identity Teenagers Food consumption A growing area of interest in consumer well-being research involves the relationship between collective consumption activities...

... the corporate marketing mix. Social implication At a time, when China is reappraising its relationship with its past – including its imperial past (of which much has been destroyed) – this paper’s focus on TRT’s unsurpassed augmented role identity is pertinent and propitious. Seemingly, this corporate...

... make a real product selection. Participants are students from Australia and China. Findings The studies show that social presence makes consumers less likely to select products that feature a lucky charm. This suppressing effect is mediated by the consumers’ anticipated embarrassment. Research...

... 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only China Performance Export Cultural distance International market selection Transaction cost analysis IMS per se may not be a transaction...

...Matthew Tingchi Liu; Li Yan; Ian Phau; Andrea Perez; Min Teah Purpose This study aims to investigate the main and interactive effects of three employee attributes, namely, employee friendliness, helpfulness and respectfulness, on customer satisfaction in Mainland China. Design/methodology...

...Anne Marie Doherty; Xiaomin Chen; Nicholas Alexander Purpose – The purpose of this study is to explore the franchise relationship in China, focusing on the relational constructs of power, control, support and conflict in this developing franchise environment. Agency theory has dominated franchise...

... hypotheses that relate online retailers' social activities to their business performance. The hypotheses are tested using a large dataset collected from an e-commerce platform in China. Findings – The paper shows that: online retailers' social activities for friend-making improve their business...

...Matthew Tingchi Liu; James L. Brock Purpose This study seeks to investigate the relationship among attractiveness of female athlete endorsers, product/service match‐up, and consumers' purchase intention within the context of China. Design/methodology/approach A 3×2×2 between‐subject...

... to exhibit authoritative vis‐à‐vis Confucian‐based practices and a short‐term orientation within interactions. Research limitations/implications There is a need to expand the psychic distance composite to elucidate compatibility variations within the distinct provincial business regions of China...

... the limits when practicing gift‐giving. In China, an old friend is a supporter and therefore a foreign business should not openly criticize his Chinese counterpart. Frequent visits to China must be maintained. Practical implications A foreign businessman needs to understand the guanxi dynamics...

... random sample of urban Chinese consumers, this study offers a deeper understanding of the attitudinal and personal antecedents of consumer new product adoption. © Emerald Group Publishing Limited 2008 New products Consumer behaviour Target markets China The self‐direction value...

... been made to develop a valid scale of StkO, or to assess its influence on business performance. The present paper aims to look into ecological validity by attempting to construct and validate the StkO scale developed in China. Design/methodology/approach Given the literature reviewed, a model...

...Leonidas C. Leonidou; Dayananda Palihawadana; Michael A. Talias Purpose The article aims to identify differences in consumers' evaluations of goods made in either the USA or China at different levels of analysis; to trace variations in consumers' evaluations with regard to various cues...

... across multiple contexts will assist in testing the generality of the findings. Practical implications For the West to source increasingly attractive manufactures from Mainland China, Hong Kong intermediaries will remain fundamentally important even though this creates further interactions...

... Emerald Group Publishing Limited 2006 Culture Emerging markets Cross‐cultural management Relationship marketing China Asia Partnering is a key element in conducting business internationally and globally. This is an essential capability for the firm to acquire. A key element...

...‐based transactions, large and liquid exchange exchanges and intense global competition. With the spread of digitalization in the internet, the industry has swept through radical restructuring under more global deregulation, particularly in emerging countries such as China. Over the last two decades...

... to achieve the main objective, the authors propose a model in Figure 1 and the literature review and formulation of hypotheses related to each construct are given below accordingly. Relationship marketing Trust China Partnership The influences of trust and satisfaction on business...

... Emerald Group Publishing Limited 2004 Services Service improvements Cross‐cultural studies Canada China In the People's Republic of China (PRC), the service sector (also known as the tertiary sector), although engaging only one‐third of the nation's workforce and accounting for one...

...Alan C.B. Tse; Leo Y.M. Sin; Oliver H.M. Yau; Jenny S.Y. Lee; Raymond Chow A study was conducted to determine the relationship between a firm's role in the competitive environment and the appropriate strategies to use. Using firms sampled from China, it was found that market‐oriented...