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Keywords: Conflict
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Journal Articles
Journal Articles
European Journal of Marketing (2015) 49 (7-8): 1300–1325.
Published: 13 July 2015
...Michal J Carrington; Ben Neville; Robin Canniford Purpose – This study aims to explore: consumer experiences of intense moral dilemma arising from identity multiplicity conflict, expressed in the marketplace, which demand stark moral choices and consumer response to intensely felt moral tension...
Journal Articles
European Journal of Marketing (2015) 49 (3-4): 512–531.
Published: 13 April 2015
...Veronica L. Thomas; Robert D. Jewell; Jennifer Wiggins Johnson Purpose – This paper aims to examine how conflicting brand preferences between a social group and an individual may lead the individual to hide their consumption. Specifically, the authors examine the conditions under which hiding...
Journal Articles
Journal Articles
European Journal of Marketing (2012) 46 (1-2): 73–91.
Published: 10 February 2012
...Ian Grant; Charlotte McLeod; Eleanor Shaw Purpose The aim of this paper is to explore the tensions and basis for conflict within relationships that embed and connect networked companies involved in the planning of advertising, with broader relevance for professional service organizations...
Journal Articles
Journal Articles
European Journal of Marketing (2010) 44 (7-8): 1165–1181.
Published: 27 July 2010
...Svein Ottar Olsen; Klaus G. Grunert Purpose The purpose of this study is to analyse the relationship between satisfaction and consumer behaviour by proposing and testing a model of how moral and social influences interact with individual satisfaction and conflict to explain and understand consumer...
Journal Articles
European Journal of Marketing (2008) 42 (3-4): 453–476.
Published: 04 April 2008
...Lloyd C. Harris; Emmanuel Ogbonna; Mark M.H. Goode Purpose The objective of this paper is to contribute empirical evaluation of the factors, behaviours and processes that lead to intra‐functional conflict, and in so doing to contribute to theory building on these issues, which have important...
Journal Articles
European Journal of Marketing (2007) 41 (9-10): 1117–1145.
Published: 25 September 2007
... sales experience, and the marketing manager's relative level of formal education) on the following outcome variables: dysfunctional conflict, functional conflict, and perceived relationship effectiveness. Design/methodology/approach Drawing on the interaction approach, the paper develops...
Journal Articles
European Journal of Marketing (2006) 40 (11-12)
Published: 01 November 2006
... © Emerald Group Publishing Limited 2006 --> Australia Conflict Marketing Sales managers United Kingdom Named in honour of Hans B. Thorelli, a recognized scholar who has made continuous and significanr contributions to international marketing management. The following...
Journal Articles
European Journal of Marketing (2005) 39 (11-12): 1327–1344.
Published: 01 November 2005
...Philip L. Dawes; Graham R. Massey Purpose The purpose of this paper is to develop and test a model of the factors that explain the level of interpersonal conflict between marketing managers and sales managers. The paper aims to establish the overall level of interpersonal conflict in the full...
Journal Articles
Journal Articles
European Journal of Marketing (2002) 36 (7-8): 874–894.
Published: 01 August 2002
... psychological causes and effects of intergroup relations in FMCG marketing. This conceptual model integrates two social psychological theories, the realistic group conflict theory, and the social identity theory. As a development to previous applications of these theories, the model extends beyond the social...
Journal Articles
European Journal of Marketing (1998) 32 (1-2): 101–124.
Published: 01 February 1998
...Samar K. Mukhopadhyay; Anil V. Gupta Marketing‐manufacturing interface is becoming an increasingly important research area, as the firms unable to reduce inter‐departmental conflict find their global competitiveness compromised. Due to inevitable interaction of marketing and manufacturing...
Journal Articles
Journal Articles
European Journal of Marketing (1989) 23 (2): 123–129.
Published: 01 February 1989
... of their partners cheating in their channel relations. © MCB UP Limited 1989 Business ethics Conflict Contracts Distribution channels ...
Journal Articles
European Journal of Marketing (1989) 23 (2): 94–108.
Published: 01 February 1989
...Allan J. Magrath; Kenneth G. Hardy This article describes a framework for manufacturers to predict the level of channel conflict that they will probably experience based on channel design, channel policies and differences from their resellers in key factors. Three levels of conflict are described...
Journal Articles
European Journal of Marketing (1989) 23 (2): 15–30.
Published: 01 February 1989
...John F. Gaski Building on the recently developed Achrol‐Reve‐Stern framework for the analysis of the marketing channel environment, this article examines the relationships between a number of environmental circumstances and selected intrachannel phenomena including power, conflict, dealer...

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