Keywords: Consumer Research
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Journal Articles
Journal Articles
European Journal of Marketing (2025) 59 (2): 475–497.
Published: 13 January 2025
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer marketing Culture Consumption Consumer research Consumer Qualitative research Cosmetics Craft production In a world increasingly dominated by rationality and consumption, the human longing...
Journal Articles
European Journal of Marketing (2022) 56 (12): 3617–3651.
Published: 02 November 2022
... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Assemblage theory Geology of assemblage Brand transformation Brand changes Branding Consumer research David Bowie Artist brands Brand stratification Process data Ch-ch...
Journal Articles
European Journal of Marketing (2022) 56 (13): 261–284.
Published: 11 October 2022
... and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Corporate responsibility Politics Internet marketing Brands Consumer research Cause marketing Social responsibility Qualitative research Marketing communications Companies...
Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (10): 2649–2673.
Published: 10 June 2021
.... Masculinity Family Consumer research Children Socialization Grounded theory Single fathers Consumer socialization Household labor Qualitative methods Interviewing Robert Lee Harrison can be contacted at: robert.harrison@wmich.edu 04 11 2018 16 11 2019 07 09 2020 16...
Journal Articles
European Journal of Marketing (2021) 55 (3): 944–967.
Published: 02 November 2020
... be contacted at: th.marktg@cbs.dk 25 09 2019 15 06 2020 09 09 2020 10 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Values Stress Survey Consumer research Food Prior research identifies dietary stress...
Journal Articles
European Journal of Marketing (2020) 54 (11): 2911–2939.
Published: 23 September 2020
... research agenda for the marketing discipline in quest for sustainable futures in marketing and consumer research. Practical implications Approaches are proposed which will allow the transformation of the dominant socio-economic systems towards a model capable of promoting a sustainable future...
Journal Articles
European Journal of Marketing (2020) 54 (11): 2675–2695.
Published: 01 June 2020
...Leighanne Higgins Purpose Through adoption of the psycho-emotional model of disability, this study aims to offer consumer research insight into how the marketplace internally oppresses and psycho-emotionally disables consumers living with impairment. Design/methodology/approach This paper...
Journal Articles
Journal Articles
European Journal of Marketing (2020) 54 (1): 238–260.
Published: 29 November 2019
... Emerald Publishing Limited Licensed re-use rights only Gender Masculinity Consumer research Advertising Qualitative research Institutions Conversations surrounding gender and masculinities are sweeping the globe as the voices and lived experiences of people are being heard and shared...
Journal Articles
European Journal of Marketing (2019) 53 (4): 806–828.
Published: 04 April 2019
... research Over the past twenty years, there is a growing body of work on the body, and bodily consumption experiences, in marketing and consumer research, much of it emerging from within the phenomenological, experiential paradigm. This research has sought to address our disciplines’ tendency...
Journal Articles
European Journal of Marketing (2018) 52 (12): 2378–2404.
Published: 09 October 2018
...Amy Yau; Sofia Christidi Purpose A growing stream of consumer research has examined the family dynamics and consumption practices that come from the changing life stages. This study aims to better understand the narratives surrounding power struggles emanating from continued parental food...
Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (5-6): 946–972.
Published: 31 January 2018
... of mastery. Belk (1995) proposed that in the process of collecting, collectors develop their knowledge regarding the collected items and become experts of the specific field. Consumer research Hedonic consumption Collecting behaviour Collector typology Fuzzy-set qualitative comparative analysis...
Journal Articles
Journal Articles
European Journal of Marketing (2017) 51 (1): 23–43.
Published: 13 February 2017
.... It challenges the prevalent centrality of the brand and consumer brand involvement. Culture (sociology) Consumer research Ethnography Brand identity Dannie Kjeldgaard can be contacted at: dkj@sam.sdu.dk 04 12 2015 09 05 2016 20 09 2016 © Emerald Publishing Limited 2017...
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Journal Articles
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