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Keywords: Consumer Research
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing 1–25.
Published: 05 August 2026
... Guilt Food delivery Consumer behavior Consumer research In an era of on-demand food delivery, many companies are embracing sustainable delivery options, such as using electric vehicles, to reduce environmental impact. For instance, Uber Eats has announced plans to reduce their delivery...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (2): 475–497.
Published: 13 January 2025
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer marketing Culture Consumption Consumer research Consumer Qualitative research Cosmetics Craft production In a world increasingly dominated by rationality and consumption, the human longing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3617–3651.
Published: 02 November 2022
... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Assemblage theory Geology of assemblage Brand transformation Brand changes Branding Consumer research David Bowie Artist brands Brand stratification Process data Ch-ch...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (13): 261–284.
Published: 11 October 2022
... and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Corporate responsibility Politics Internet marketing Brands Consumer research Cause marketing Social responsibility Qualitative research Marketing communications Companies...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (13): 50–77.
Published: 31 March 2022
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Consumer behavior Consumer attitudes Consumer research Flow Curiosity Product introduction Curiosity is a state of cognitive deprivation that arises from...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2649–2673.
Published: 10 June 2021
.... Masculinity Family Consumer research Children Socialization Grounded theory Single fathers Consumer socialization Household labor Qualitative methods Interviewing Robert Lee Harrison can be contacted at: robert.harrison@wmich.edu 04 11 2018 16 11 2019 07 09 2020 16...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 944–967.
Published: 02 November 2020
... be contacted at: th.marktg@cbs.dk 25 09 2019 15 06 2020 09 09 2020 10 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Values Stress Survey Consumer research Food Prior research identifies dietary stress...
Journal Articles
Iain Davies, Caroline J. Oates, Caroline Tynan, Marylyn Carrigan, Katherine Casey, Teresa Heath, Claudia E. Henninger, Maria Lichrou, Pierre McDonagh, Seonaidh McDonald, Sally McKechnie, Fraser McLeay, Lisa O'Malley, Victoria Wells
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2911–2939.
Published: 23 September 2020
... research agenda for the marketing discipline in quest for sustainable futures in marketing and consumer research. Practical implications Approaches are proposed which will allow the transformation of the dominant socio-economic systems towards a model capable of promoting a sustainable future...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2675–2695.
Published: 01 June 2020
...Leighanne Higgins Purpose Through adoption of the psycho-emotional model of disability, this study aims to offer consumer research insight into how the marketplace internally oppresses and psycho-emotionally disables consumers living with impairment. Design/methodology/approach This paper...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (3): 473–477.
Published: 27 February 2020
... text) in marketing and consumer research. A further aim is to outline the many opportunities these new methods offer to marketing scholars and practitioners facing new types of data. Design/methodology/approach This conceptual paper maps our methods used for content analysis in marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (1): 238–260.
Published: 29 November 2019
... Emerald Publishing Limited Licensed re-use rights only Gender Masculinity Consumer research Advertising Qualitative research Institutions Conversations surrounding gender and masculinities are sweeping the globe as the voices and lived experiences of people are being heard and shared...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (4): 806–828.
Published: 04 April 2019
... research Over the past twenty years, there is a growing body of work on the body, and bodily consumption experiences, in marketing and consumer research, much of it emerging from within the phenomenological, experiential paradigm. This research has sought to address our disciplines’ tendency...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2378–2404.
Published: 09 October 2018
...Amy Yau; Sofia Christidi Purpose A growing stream of consumer research has examined the family dynamics and consumption practices that come from the changing life stages. This study aims to better understand the narratives surrounding power struggles emanating from continued parental food...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (3-4): 476–498.
Published: 02 February 2018
... Sustainable Consumer research Transparency Cosumerism Future orientation Responsible If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed (Albert Einstein). To be transparent, firms should disseminate relevant and valid information...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 946–972.
Published: 31 January 2018
... of mastery. Belk (1995) proposed that in the process of collecting, collectors develop their knowledge regarding the collected items and become experts of the specific field. Consumer research Hedonic consumption Collecting behaviour Collector typology Fuzzy-set qualitative comparative analysis...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1332–1352.
Published: 11 July 2017
... related to satisfaction. 03 06 2015 27 04 2016 18 10 2016 25 01 2017 23 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Consumer research Brand loyalty Information Communication Consumer...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (1): 23–43.
Published: 13 February 2017
.... It challenges the prevalent centrality of the brand and consumer brand involvement. Culture (sociology) Consumer research Ethnography Brand identity Dannie Kjeldgaard can be contacted at: dkj@sam.sdu.dk 04 12 2015 09 05 2016 20 09 2016 © Emerald Publishing Limited 2017...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1652–1671.
Published: 12 September 2016
... at: andrew.lindridge@open.ac.uk 14 07 2011 20 02 2012 27 05 2014 12 06 2016 17 05 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Gender Culture Nigeria Consumer research Ethnic minorities Consumer behaviour...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 1073–1093.
Published: 09 May 2016
... Limited Licensed re-use rights only Knowledge Consumer behaviour Behavioural sciences Consumer research Safety Pricing Knowledge acquired from information processing is at the heart of effective safety practices; indeed, research suggests that as individuals become more engaged...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (1-2): 213–235.
Published: 08 February 2016
... dissonance are more likely to end up dissatisfied with their purchase. This is an important area for research because deceptive packaging and slack filling risk damaging a brand’s reputation and consumer loyalty to the brand. Consumer research Packaging Deception Consumer behaviour Consumers...
