... Licensed re-use rights only Marketing Consumer marketing Culture Consumption Consumer research Consumer Qualitative research Cosmetics Craft production In a world increasingly dominated by rationality and consumption, the human longing for a deeper connection with nature and a sense...

... Consumer behavior Gestalt theory Experiment Purchase intention Consumer marketing Purchasing Packaging Product attributes Functionality Package design Since 1956, The Flexible Packaging Association has given awards for packaging designs in different categories (FPA, 2018). One of the entry...

... debate and empirical investigation. Antonis C. Simintiras can be contacted at: a.c.simintiras@swansea.ac.uk © Emerald Group Publishing Limited 2015 Consumer marketing Consumer behaviour Cost information Cost transparency This response revolves around three commentaries...

... is not revolutionary or new, but the implications of such a potential shift in power or influence have developed into a contemporary challenge for marketers. Some academics have recently suggested that the facilitation of co-creation in consumer marketing necessitates the institutionalisation of control over both...

... goal‐directed behaviour. © Emerald Group Publishing Limited 2011 Feedback Consumer marketing Motivation (psychology) Affirmative action Marketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment (Bagozzi...

...Rose Leahy Purpose This paper aims to explore relationship marketing and the existence of relationships in mass consumer markets from the consumers' perspective, with the focus on the fast moving consumer goods (FMCG) sector. Design/methodology/approach Ten focus groups were conducted...

... management Buyer‐seller relationships Consumer marketing Customer satisfaction Process analysis Do you remember how customer relationship management (CRM) was going to change the fundamental rules of marketing within the firm (Sheth and Sisodia, 1999). Pine et al. (1995) argued...

...Mary F. Smith Edited by Dawn   Iacobucci . Kellogg on Marketing . John Wiley & Sons, Inc., Publishers , 2001 . Consumer marketing Marketing strategy Marketing theory Marketing planning Northwestern University’s Kellogg School marketing faculty has...

... suggest that cultural similarity is an important consideration for highly ethnocentric consumers in the evaluation of foreign products. A number of theoretical and managerial implications are discussed. © MCB UP Limited 2000 Consumer behaviour Consumer marketing Country of origin National...

...Ian Clarke A.   Fuat Firat and Nikhilesh   Dholakia . Consuming People: From Political Economy to Theaters of Consumption . London : Routledge   1998 . 208 pp. , ISBN: ISBN 0‐415‐16680‐2   $75 (hb) Consumer marketing Consumer behaviour Post‐modernism...

... markets. Much has changed in a few short years. Recent applications of RM in consumer markets have been facilitated by developments in direct and database marketing within an increasingly competitive and fragmented marketplace. This paper presents a critical review of the history of RM in consumer markets...

... their views firmly on the paradigmatic supersession of behaviourism by cognitive science. Consumer behaviour Consumer marketing Marketing theory A still‐prevalent way of looking at human behaviour is to imagine that there is a single reality to social relationships which can be discovered...

...’ subjective meaning systems. © MCB UP Limited 2000 Consumer marketing Consumer behaviour Although the repertory grid technique (RGT) has widely been employed as a qualitative method in consumer research over the last 30 years (for reviews, see Hallsworth, 1988; Jankowicz, 1990), its...

...Dominic F. Wilson The implicit distinction in the buyer behaviour literature between the contexts of consumer markets and organizational markets has lead to a bifurcated approach to the development of buyer behaviour theory. While useful, even necessary, for teaching and planning purposes...

... empirically tested a values typology as a basis to explain attitude formation. © MCB UP Limited 2000 Consumer behaviour Environment Green issues Consumer marketing Social resposibility Over the last decade, environmentalism has matured into a significant social issue. Widespread public...

... Bargaining Retail trade National cultures Consumer marketing Bargaining is an exchange activity which allows the possibility of mutual benefits (Evans and Beltramini, 1987), and is one of the principal influences at work in buying and selling interaction process (Webster, 1981 cited in Neslin...

...Orsay Kucukemiroglu Identifies consumer market segments existing among Turkish consumers by using lifestyle patterns and ethnocentrism. Data for the study were collected through personal interviews in Istanbul. Survey findings indicate that there are several lifestyle dimensions apparent among...

...Gillian C. Hopkinson; Davashish Pujari © Emerald Group Publishing Limited 1999 Consumer behaviour Consumer marketing Factor analysis Marketing research Marketing theory Sport “Experience” is gaining popularity in marketing research. Interest in the experience of consumption...

..., has started to become an alternative approach to consumer markets. Aims at understanding if the work of the Industrial Marketing and Purchasing (IMP) can be applied to end‐user consumer markets. There is a series of reasons behind this decision; however, the most relevant one is trying to bring a very...

...Joseph C. Salvacruz David J.   Schaffner , William R.   Schroder , Mary D.   Earle . Food Marketing: An International Perspective . Boston : McGraw‐Hill   1998 . Consumer marketing Food industry International marketing Marketing management Retailing...