... will provide broader insight. Practical implications Marketers can strategically moderate the sadness effect by leveraging “wilderness” elements in service design to induce effective decision-making. Consumers may benefit from enhanced self-control and policymakers could explore a simple yet globally...

...Alexis Yim; Stephen X. He; Annie Peng Cui; Lin Zhao Purpose Cuteness has grown to be a global phenomenon fueled by the explosive usage of social media. Cute stimuli are ubiquitous, but few have explored their effects on consumer decision-making; direct evidence is particularly lacking in the area...

... Temporal payment framing Goal proximity Field experiment Decision-making Bow now, pay later transactions have become increasingly ubiquitous; consumers prefer to consume products or services by splitting the cost of a purchase into a segregate payment frame over a period without...

... emotion and consumer decision-making. Practical implications Marketers and public policymakers need to understand the differences between AP and HP because they have potentially different impacts on consumer behavior. Depending on whether companies are trying to motivate consumers to indulge...

... adopting an integrated theoretical perspective. Secondly, it identifies the decision-making process and key relationships between the attributes of the NPO, the consequences for the volunteer, and the connection to their personal needs. Finally, the study makes an important contribution to literature...

... face repeated choices. Many theories offer distinct explanations for how people might choose and consume food options in a repeated decision-making context. From these existing theories, we draw a set of predictions based on the implications of each theory for the repeated food choices...

...Kaisa Sandell Purpose This study aims to examine the relationship between consumer characteristics and the effectiveness of olfactory cues on purchase behavior. Design/methodology/approach The theories of the effects of consumer decision-making, olfaction and sensory marketing on purchase...

... the accuracy levels reported in previous studies. The research also contributes to existing knowledge by providing insights in understanding individual differences and heterogeneity in consumer behavior through neural activities. Existing work in the neuroscience literature include decision-making...

... Decision-making Influence Conflict Social groups An individual who is viewed by her co-workers as being health conscious hides Tootsie Pops in her desk and sneaks them as treats while at work (Fournier, 1998). A consumer whose social group disapproves of Starbucks’ corporate policies tries...

...Pierre Berthon; Leyland Pitt; Constantine Katsikeas Explores inter‐functional differences between marketing and other departments from a decision‐making perspective, with particular emphasis on managers’ perceptions of problems. Problems are differentiated along two main axes: operational‐strategic...

... a third as a consumer behaviour framework. Attempts to indicate the present situation with regard to consumer behaviour. The consumer decision-making process by Paul A. Pellemans Universities of Namur and Louvain The development of total models of buyer behaviour is examined. The author asserts that few...