... people are emotional compared with a neutral state (Nordgren et al., 2008). This research thereby aims to underscore emotions as drivers of unhealthy eating and develop an effective intervention to promote healthier food choices among emotionally affected individuals. A large body...

... how emotional reactions of envy from others may influence consumers’ subsequent affective and attitudinal responses towards their own product or purchase. The first experimental study (n = 129) examined whether exposure to benign envy from others evokes higher levels of authentic pride...

...Billy Sung; Stephen La Macchia; Michelle Stankovic Purpose This study aims to examine how the appraisal of both incidental and direct positive other-agency emotions (vs self-agency emotions) enhances brand trust and, subsequently, brand attitudes. Design/methodology/approach The paper presents...

...Jinfeng (Jenny) Jiao; Catherine Cole; Gary Gaeth Purpose Pride is an emotional response to success or achievement with two facets, AP and HP. This study aims to address an unanswered question: how does each type of pride affect indulgence when consumers engage in relatively thoughtful processing...

... and affective identification, a distinction not yet made in the identity-linking communications literature. The authors also explore the mediating role of hope – a central motivating emotion – in identity marketing. Miriam McGowan can be contacted at: M.McGowan.1@bham.ac.uk 09 04 2020 23 12 2020...

...Jasmina Ilicic; Stacey M. Brennan Purpose This research aims to introduce an anxious product-shaking effect, whereby consumers regulate the emotion of anxiety (i.e. anxious, nervous and jittery) elicited through product packaging design by shaking a product, which decreases eating intentions...

.... Following Ellard, Farchione and Barlow (2012) , four emotionally neutral images for the control condition were added to the set (Lang et al., 2008). Given that discrete emotions are one-dimensional (Roseman, 2001), consisting of a concrete singular meaning, single-item scales were used (Bergkvist...

... understanding of positive emotions, such as love and happiness, which are associated with different (and younger) generations within the family. Attachment theory provides insights into how emotions are managed in family bundles. Attachment is an emotionally charged bond that occurs between two...

.... 10 , pp. 166 - 170 . Aftanas , L.I. and Golocheikine , S.A. (2001), “ Human anterior and frontal midline theta and lower alpha reflect emotionally positive state and internalized attention: high-resolution EEG investigation of meditation ”, Neuroscience Letters , Vol. 310 No. 1...

... on consumer choice. Thus, the incidental affect that participants bring to the decision situation not only influences them emotionally but also interacts with their accountability status to yield differential choice patterns across different conditions. We also show that anger and fear, though both negative...

... and are pleased with how nice it looks, how well it works, and how long it has lasted. Overall, you have a favorable attitude toward this brand. Actually, to help you understand what we mean, we are asking you to think about a product you have that you feel emotionally attached to. It is the kind of product...

... was negative (t‐statistic=7.64). The cognitive information provided did not change, but the strength of delivery and richness of content were both greater when information was negative (t‐statistic=10.17, 3.60, respectively), which suggests negative WOM is more emotionally charged than positive WOM...