... behaviour (BCB). In doing so, it also aims to propose a model, which considers the relationships across these outcomes. Design/methodology/approach Data were collected via an online survey of 375 employees who work in service organizations, sourced from an Australian, Web-based market research list...

...Sabrina Verena Helm; Uwe Renk; Anubha Mishra Purpose – The purpose of this paper is to identify how employees’ perceived congruity of their employers’ corporate brand with their own actual and ideal self may affect their brand identification (BI), brand pride (BP) and brand citizenship behavior...

...Elaine Wallace; Leslie de Chernatony; Isabel Buil Purpose – Ind suggests front line employees can be segmented according to their level of brand-supporting performance. His employee typology has not been empirically tested. The paper aims to explore front line employee performance in retail...

...T.C. Melewar; Manto Gotsi; Constantine Andriopoulos; Gary Davies; Rosa Chun Purpose This paper aims to test one of the symbolic influences of the employee on brand associations and by doing so demonstrate why the stereotyping of employees should be added to the research agenda for corporate...

...Ceridwyn King; Debra Grace Purpose This study aims to examine the antecedents of employee brand commitment (BC) and brand citizenship behaviours (BCB). In doing so, it also aims to propose a model which includes organisational socialisation, relationship orientation and employee receptiveness...

...John M.T. Balmer; Shaun M. Powell; Khanyapuss Punjaisri; Alan Wilson Purpose This study seeks to focus on front‐line service employees and their views of internal branding and the extent to which personal and job‐specific factors impact on the success of internal branding in the reinforcement...

... at the organisational level, it outlines potential problems and pitfalls with internal organisational ethical alignment, between employees and their organisation's ethical corporate identity. Practical implications Enhanced appreciation for ethical corporate marketing and identity along with some of the challenges...

...Ceridwyn King; Debra Grace Purpose The purpose of this paper is to present the first known empirically‐tested model of Employee Based Brand Equity (EBBE). In doing so, it seeks to provide insight into how organisations can not only effectively manage the internal brand building‐process but also...

... that everyone pursues, and HWP is one of its dimensions, it is suggested that firms could employ it as a strategy to maintain and motivate their best assets (i.e. their employees). It also suggests that work is far beyond a simple exchange process between employers and employees. Thus, given the nature...

...Henry F.L. Chung Purpose Previous studies on the contribution of immigrant employees (IE) have mainly focused on immigrants from non‐Western industrialised countries. Few studies have explored the contribution of immigrants from the European Union (EU). The purpose of this commentary is to present...

... the financial services market. Practical implications A number of significant managerial implications are drawn from this work, for example using the brand ethos model to enable employees to internalise their brand and the use of “brand jigsaw” workshops to facilitate brand consistency. Originality/value...

...Vaughan C. Judd There have been scant references in the marketing literature to conceptualizing an organization's employees as an element of the organization's marketing mix. Extending previous conceptualizations of employees in a business marketing and a nonprofit marketing context, it is proposed...

... to be a “customer”. Aims to question the legitimacy of applying the concept “customer” to employees. In exploring this makes a contrast between the “traditional” customer as we have come to know it and “life” as an employee. Suggests a test of legitimacy in which a number of factors characteristic...

... to buyers′ failure to grasp the intentions of their controllers or buyers acting with regard to their own self‐interest. Buyers Consumer Behaviour Employees Management control Marketing strategy Organizational behaviour In 1985, in this journal, Smith and Taylor[ 1 ] argued that familiarity...

... questionnaire from summer 1980, of which 80 firms sent a response, giving the structure using a table to show this. Classifies respondents by size using the criteria of both sales turnover and number of employees. Further, the sample was classified by the job function of the employee in the company who...