... toward the overall viewing experience (Study 1–3), but only when consumers could choose between ads from competing brands (Study 2). These advantageous effects arose through the mediating influence of empowerment (Study 1–2), but only among those with a negative attitude toward online advertising (brand...

...’ psychological empowerment, mediate the effect of customer orientation and creative benefits on customer engagement. A provocative finding of the study is that communal relationship norms help boost, whereas psychological empowerment reduces, the effects of both customer orientation and creative benefits...

... is explained by consumers’ sense of empowerment and can be enhanced through donation cap non-specification. The findings further indicate that YSWD campaigns are especially fruitful in low power distance cultures. Research limitations/implications This study contributes toward corporate donation campaign...

... definitions do not clarify the theoretical boundary between consumer empowerment and consumer power. For example, Pranić and Roehl (2012) developed a three-dimensional (i.e. information, competence and influence), reflective measure of consumer empowerment in a service recovery context. Two...

... of formalised organisations such as charities and businesses in pro-social behaviour change projects. Practical implications The study provides social marketing professionals with an understanding of the benefits of harnessing consumer empowerment to enhance the impact of social marketing interventions...

... The current empirical scholarly work supports two conflicting perspectives on the impact of selfies: the selfie experience as a source of empowerment and the selfie as embodiment of societal control and expression of existing power-relations. While the two perspectives are seemingly discordant, in fact...

...Anna Essén; Sara Winterstorm Värlander; Karina T. Liljedal Purpose Many scholars have urged firms to empower consumers to become co-producers, arguing that this empowerment leads to a win-win situation that benefits consumers and providers alike. However, critical voices have emphasised that co...

...Anna‐Lena Ackfeldt; Neeru Malhotra Purpose The purpose of this paper is to investigate the moderating influences of empowerment and professional development on role stress‐commitment relationships, while examining and confirming the effects of role stress on organisational commitment. Design...

...Len Tiu Wright; Paul Conrad Henry; Marylouise Caldwell Purpose To delineate the range of consumer responses to life‐conditions where sustained powerlessness is experienced. To provide a framework to understand the ways in which these consumers try to reclaim degrees of self‐empowerment...

...Len Tiu Wright; Len Tiu Wright; Andrew Newman; Charles Dennis Purpose Much of the literature on consumer empowerment focuses on consumers' efforts to regain control of their consumption processes from suppliers. The purpose is to argue that many suppliers achieve success by trying hard to empower...

... A mixed method study involving focus groups and observational research. Focus groups explored consumer meanings of empowerment and pension information needs. Actual information provision was measured using a content analysis of a sample of 20 pension web sites from 1996 to 2004 accessed from the internet...

... consumption. Consumption Empowerment Consumer behaviour Family Women It seems, in Western Society, we lead ever‐more busy lives (Southerton and Tomlinson, 2003). In the quest for solutions to this time‐pressed, time‐squeezed existence, many seek out convenience products to enable them to better...

..., netnography and document analysis. Findings The virtual community that gathers around a convenience product brand shows a new form of sociality and customer empowerment: it is not based on interaction between peers, but more on personal self‐exhibition in front of other consumers through the marks...

...Len Tiu Wright; Terry Newholm; Angus Laing; Gillian Hogg Purpose This paper considers the notion of consumer empowerment across the financial, legal and medical service sectors in the UK. Although the advent of the internet is generally seen as potentially enabling consumer empowerment...

...Len Tiu Wright; Avi Shankar; Hélène Cherrier; Robin Canniford Purpose The purpose of this paper is to question the taken for granted assumptions that underpin a liberal or lay view of consumer empowerment implicit to this special edition. In particular, the idea that it benefits consumers to have...

...Len Tiu Wright; Guilherme D. Pires; John Stanton; Paulo Rita Purpose Arguing that increasing use of information and communication technologies (ICT) is shifting market power from suppliers to consumers, the ensuing consumer empowerment is presented as an unintended consequence of marketing...

...Andrew Sturdy; Irena Grugulis; Hugh Willmott Customer Service: Empowerment and Entrapment . Palgrave, Basingstoke, UK , 2001 . xi + 215 pp. , ISBN: 0‐333‐94607‐3 © Emerald Group Publishing Limited 2006 --> Empowerment Customer service management Service quality...

... management. Chronic illnesses such as diabetes and asthma require a significant amount of self‐management and thus call for a collaborative patient‐physician relationship. This study explores whether empowering patient‐physician consultations measured through three patient empowerment dimensions (patient...

.... Nationwide surveys in banks in Denmark, Finland, Norway, and Sweden indicate that a path to performance involves innovations such as “supported empowerment” though there are differences in the antecedents of market orientation. Thus the most distinct Scandinavian ways to improvements may be found in Sweden...