...John Thøgersen; Jessica Aschemann-Witzel; Susanne Pedersen Purpose This paper aims to test the general validity of a hierarchical model of country image conceptualizations across countries that differ in socio-economic development and distance to the exporting country. Design/methodology...

...Kui Wang; Wang Tao Purpose The purpose of this study is to advance and test the idea that product exports and technology imports are complementary cross-border learning approaches for emerging market firms’ innovation performance. In addition, this paper also seeks to search for contextual...

...Xinming He; Zhibin Lin; Yingqi Wei Purpose This paper aims to provide a transaction cost analysis (TCA) perspective to exporting firms' selection of foreign markets and the performance consequences of this international market selection (IMS) decision. This paper proposes a conceptual framework...

...Ian Combe; John W. Cadogan; Sanna Sundqvist; Kaisu Puumalainen; Risto T. Salminen Purpose The study aims to develop and test a model of export performance, focusing on the degree to which firms have different types of export flexibility and the degree to which firms adopt market‐oriented behavior...

... Export New Zealand There are also a number of different theorisations of processes of growth in a firm's international operations (Cavusgil and Nevin, 1981 ; Johanson and Vahlne, 1977 ; Johanson and Wiedersheim‐Paul, 1975 ; Luostarinen, 1979). These studies have considered...

...Pervez Ghauri; Clemens Lutz; Goitom Tesfom The objective of this paper is to review the literature on how networks can be used in developing countries to encounter export‐marketing problems. Several case studies of export‐grouping and subcontracting networks, involving small‐ and medium‐sized...

...Aron O'Cass; Craig Julian This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms engaged in exporting. The results indicate that firm characteristics...

...John W. Cadogan; Sanna Sundqvist; Risto T. Salminen; Kaisu Puumalainen The activities of service and product firms are compared in terms of their market‐oriented behavior in their export operations (i.e. their export market‐oriented (EMO) behavior). Empirical analysis conducted on a sample of 783...

... exporters. This study extends previous research to the service sector in Australia. Based on responses from 181 exporters, the importance of managerial attitudes, perceived international barriers, and human resource efforts is shown to affect international performance. © MCB UP Limited 2002...

... export development (Bauerschmidt et al., 1985; Kedia and Chhokar, 1986). These barriers alone are not enough to act as preventative measures to stop the firm entering or progressing through the various stages of internationalisation. Other factors found at the levels of decision making (Barrett...

...Matthew B. Myers; S. Tamer Cavusgil; Adamantios Diamantopoulos The export‐pricing literature is characterized by a distinct lack of sound theoretical and empirical works. Of the marketing decision variables, pricing has received the least attention in research despite the continued identification...

...Kevin I.N. Ibeh; Stephen Young Explores the entrepreneurial underpinning of the low export involvement level of manufacturing firms from Nigeria, a sub‐Sahara African, developing country. Using a pre‐validated export‐entrepreneurial orientation construct (and a 78‐firm representative sample...

...Tiger Li; S. Tamer Cavusgil Although the importance of market knowledge competence (MKC) in new product export is assumed in the literature, its effects are not empirically tested due to an insufficient understanding of its dimensionality. This research presents a multidimensional framework of MKC...

...Ashley Lye; R.T. Hamilton The bulk of research in international exchange has adopted an exporter perspective. In contrast, the work reported here incorporates the importer side of the dyad. The research used an extensive multiple case study design involving 36 exporter‐importer dyads operating...

...W.M. Clarke Presents the findings of a study of the use of foreign languages by Irish exporting companies. Suggests that, although a substantial majority of respondents believe that foreign language skills are very important for export success, relatively very few of them actually use foreign...

...   £29.99 (pb) Global marketing Market entry Export This splendid book by Professor S. Hollensen represents an ambitious effort to identify and explain the fundamental issues of global marketing programs. It offers a masterly integration of strategies and tactics for the marketer...

...Yukiko Miyauchi; Chad Perry Japan has the world’s second largest food service sector and its food market is three times greater than all other Asian food markets combined. Thus, exports of fresh fruit to Japan have potential for growth, but little research has been done about Japanese fresh fruit...

...Peter G. Graham Business, management, workers and governments are responding to global imperatives. These imperatives include marketing. The origins of global marketing lie in exporting. Presents and analyses data relating to small businesses in Australia which currently export or which plan...

...Sylvie K. Chetty The economic deregulation, in 1984, in New Zealand was followed by an influx of cheap imports which most affected the apparel industry. Firms which wanted to survive decided to export. Studies the dimensions of internationalisation of those firms. A modified version of Welch...

... partners. The results, based on 46 Dutch companies, suggest that only a few companies have formal procedures to find trading partners and that they tend to depend on informal and personal contacts for information. A company’s involvement in export/import activities and entry strategy was found to have...