..., and they will be more averse to building up commitment and trust toward the service provider (Weun et al., 2004 ; Zourrig et al., 2014). Research methods Factor analysis Promotion Intention Cluster analysis Customer attitudes Perception of justice The past decade has seen...

... significantly affected the decision. The findings supported a marketing‐strategy based theory of market entry. © Emerald Group Publishing Limited 2004 International marketing. Market entry Marketing decision making Strategic choices Factor analysis This paper will present findings from...

... of 300 typical customers who were set the task of ranking image attributes. Factor analysis of customer responses indicated that Gap customers were offered lifestyles in advertising that were out‐of‐step with the merchandise on the shelves. This reflected a failure on the part of retail management...

...Gillian C. Hopkinson; Davashish Pujari © Emerald Group Publishing Limited 1999 Consumer behaviour Consumer marketing Factor analysis Marketing research Marketing theory Sport “Experience” is gaining popularity in marketing research. Interest in the experience of consumption...

... and cross‐cultural issues. © MCB UP Limited 1996 Consumer behaviour Decision making Factor analysis Shopping As commercial global integration unfolds in the world’s marketplaces, decision making is becoming increasingly complex for consumers. The unprecedented abundance of choice...

...Mark B. Vandenbosch The set of compositional approaches to product space development is expanded to include confirmatory methods. Specifically, describes and compares product space development (perceptual mapping) via confirmatory factor analysis and partial least squares with the aid...

... on the demand for industrial products, and it suggests that there are advantages in competing on these dimensions. © MCB UP Limited 1989 Factor analysis Logistics Marketing strategy Prices Sales promotion Regression analysis ...

.... In addition, the results caution for more sharply delineating between strategic versus tactical motivations for understanding the involvement of a firm in export. © MCB UP Limited 1988 Europe Exports Factor Analysis Forest Products Incentives Lifecycle Common Factors Underlying...

...I.M. Crawford; R.A. Lomas Determines that factor analysis is a data reduction technique, which takes a number of different variables and tries to note any underlying relationships which may be present. Posits that the factor analysis technique was originally pioneered by a psychologist named...

... this research may provide impetus for more extensive research into European image and impact on US consumers. © MCB UP Limited 1978 Craft production Motor industry Factor analysis Europe USA 554 | European Journal of Marketing 12, 8 The Image of Craftsmanship A Predictor Variable Influencing...

...P.M. Doyle Examines potential for factor analysis in indicating desirable marketing strategies within the non‐alcoholic beverages market, indicates how to identify consumer choice criteria and advertising indicators. Outlines the fundamentals of factor analysis illustrating its usefulness in market...